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How to handle the SEO jobs?
Irish companies are still not 100% sure if to have the SEO outsourced to the specialist SEO Company, or to hire SEO staff directly, and have them work onsite. The constant barrage from the SPAM email offers from mostly Far East SEO companies and their low pricing and the high [...]
I just realised I actually published 99 Posts on the SEO Consultant blog. So this is the 100th blog post. I thought I should do something special here, like an ‘Anniversary’ or something similar. 100 blog posts is a milestone for a blog. Not the first and certainly not the last milestone. So this blog [...]
What is the best SEO Software?
That is a question I get asked from almost every client. Jet I never really know how to answer that question. Why is that?
There are number of the SEO tools I have used and still use a number of them, depending on the site I am optimising. I wrote about [...]
Performance Related Search Engine Optimization Service is very, very interesting business model.
Let us compare it with the other forms of advertising.
Pay Per Click (PPC) is the first one that comes to mind straight away. In the PPC model, you place your advertisements for free, and pay only when someone clicks on your advertisement.
Pay Per Action [...]
HubSpot is definitely a company everyone in the online marketing world should watch closely! I wrote about them before, and still use their Grader products.
I got a preview of the new book by: Brian Halligan and Dharmesh Shah, both co-founders of HubSpot: Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules [...]
The Search Marketing is probably the most misused term in the marketing industry in general. At least 50% of the marketers use the term incorrectly! Why?
Half of marketing people would define Search Marketing as buying paid search listings. The other half would with the paid listings within the search marketing realm include the natural search [...]
Here is a short checklist for creating your online marketing budget. Print it and try to set a figure next to each of the activity listed below:
Copywriting
Web site copy
Blog
Press Releases
Whitepaper
Newsletter
Link Building
Related Industry Directory
Geographical Directory (your Local, or your target market’s Local)
Link exchange with related sites
Blog commenting
Forum participation
Branding
Social Networking activity
Company blog comments maintenance
Paid Advertising
PPC
Banners
Link Purchases
Blog or [...]
Your Internet marketing strategy should start with creating of the Internet Marketing Plan. It should start with the definition of all the aspects of your web site content.
Here is a short guide for developing an effective content marketing strategy.
1. Research
In a nutshell, do your homework:
•Research competitors web sites content. Whether you’re launching a full web [...]
SEO Consultant in the press again. This time in the InBusiness magazine by Chambers Ireland. Here are a few snippets:
Social networking websites have been around for quite a while now, with early models emerging in the mid-‘90s. Websites such as Theglobe.com and Tripod.com sought to bring online users together to interact with each [...]
Looking for an SEO Expert?
Or are you a SEO Expert yourself?
Not? Well everyone else seems to be? So what’s wrong with you?
In reality, everyone calls themselves a SEO Expert nowadays. There are no credentials required really. Most of us think that there is no experience really required. Kind of – you get up one [...]