Web Development

All effective SEO campaigns start with good web design. Now is the time to start developing a website design that is an interactive, visual representation of your brand. Our insightful designers will help you position your brand in a way that is memorable, distinguished from your competition and positions you strategically in the marketplace.

Intuitive Design & Engaging Content

Our calculated web design services focus on making your site both user-friendly and optimized for search engines, so that your site ranks well in search results and has the visual appeal to convert visitors to customers. When the user-interface to your site flows, with intuitive links and landing pages that are optimized for conversion, you’ll keep visitors longer and convert more of them into actual customers.

The Full Spectrum of SEO Web Development Services

With our team of experts focused on providing professional web design services, you’ll set up a beautiful front-facing site, backed by a simple-to-use content management system. We’ll integrate social media in a way that connects your activity on sites like Facebook, Twitter, Pinterest and Google+ with what’s going on at your website.

Learn more about SEO services from SEOConsultant.ie.

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Social Media

Social media marketing has given businesses the opportunity to connect with their clients like never before, and the social signals that such participation generates are becoming an integral part of our SEO strategies. Whether you are building a community to support your customers or running a blog to keep the public informed, social media services can position your company at the forefront of this marketing opportunity.

Through the social media marketing and strategizing that we do, our clients experience a new level of connection with their customers, as well as a deeper understanding of their customers’ likes, wants and needs. Pushing your company to engage with customers and their personal networks on sites like as Pinterest, Facebook, Twitter and Google+ allows people to interact with your brand, not just receive broadcast messages and advertising. We know how to leverage your existing social media presence to drive website traffic, and we work constantly to take advantage of all the marketing and connecting avenues social media provides.

We assist the various marketing, PR and customer relations stakeholders in your company with training on how to best use social media marketing to further their individual goals while maintaining the consistency of your brand. Maintaining the right balance of publicity and interaction within your social media spaces can determine whether fans view you as an authoritative source of information, or just an advertising outlet that’s polluting their social media stream. Through blog marketing, social media app development and multivariate testing we can magnify your influence through engaging content that spreads virally when done right.

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Conversion

You don’t just want anyone visiting your site. You want quality visitors that will fill out a lead form, sign up for a newsletter or purchase your product or service. Conversion optimization relates to the action that a visitor takes on your website that will add value to your business. It all comes down to one thing – ROI. We’re able to fine-tune your website, decrease your bounce rate and lead visitors down a path where they want to learn more about your service or product and make a purchase.

At SEOConsultant.ie we have the tools and knowledge that allow us to understand user behavior. We analyze things like who is visiting your site, how they arrived at your site, what pages they viewed and why they did or did not complete a transaction. We want your website to provide the best user experience possible. We’re able to eliminate potential on-page obstacles that deal with website content, design, layout, site structure or technical site problems that will significantly create a better user experience.

We believe in being completely transparent by providing detailed reports that explain what we do, how we do it and why it works. We provide you with information about your website’s key performance indications (KPI) so you can see the improvements we continue to make. Conversion optimization works, and our reports will reveal why.

Learn more about what conversion optimization can do for your business.

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PPC

Pay-per-click advertisements are the sponsored links that appear above or to the right of the natural search results. PPC can create immediate online visibility in prime webpage real estate. This type of campaign must be handled carefully, and our marketing experts will help you set up and manage a cost-effective strategy for a profitable return on your investment. We combine SEO, PPC and other strategies to further increase your exposure and sales.

Things can get complicated quickly with PPC campaigns if you don’t do your homework, especially when marketing large numbers of products and targeting expansive lists of keywords. Simply throwing money at large campaigns isn’t the answer; you need experienced SEO strategists who know how to target specific markets and segment campaigns in a way that minimizes the cost-per-click for you, the advertiser. With keyword research, analytics and competitive analysis, our SEO teams are able to create precise PPC campaigns for your most profitable and strategic keywords, structured in a way that makes every penny count.

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Content Marketing

Providing valuable information drives customer behavior. At SEOConsultant.ie, we help you to develop whitepapers, infographics, how-to guides, videos, downloads and other digital assets that help establish you as a source of knowledge and expertise in your industry.

Authoritative Content Creates Trust

Putting content out there creates a level of trust and confidence in your company by showing customers and the industry at large your expertise. You’re arming customers with information that can help them feel confident in making a purchasing decision, likely with the trusted source of knowledge that you establish yourself to be through those digital assets.

That same trust and authority translates well for your link building efforts and helps drive organic web traffic as well. Not only will people visiting your site find it a valuable resource and start linking back to you, but some of them will become evangelists for your brand, spreading your infographics, videos and other content through blogs and social media. That’s the kind of magnifying effect that creative, coordinated content marketing can have. Great content spreads naturally. All it needs is a little promotion to get the ball rolling.

Building Your Brand by Displaying Your Expertise

Content marketing through many channels, including blogs and social media, shows that your site is more than just a slick web design. An established blog is a demonstration that you know your stuff; it puts your expertise on display and provides a way for customers and industry professionals to interact with your brand, a place where they can glean valuable information from you and spread it around the web. With good content marketing, you can turn website visitors in to reliable readers, customers and even brand ambassadors.

Contact us now to find out how SEOConsultant.ie can help you build a content marketing strategy that harnesses your know-how and shows it to the world.

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SEO

Game Changing Organic Search Engine Optimization

Search engine optimization (SEO) is a method of getting your website to rank higher in search engines—such as Google, Yahoo or Bing. Although it’s the search engines that rank your site, we believe that good SEO is a result of initiatives that provide value for those visiting your site.

At SEOConsultant.ie, SEO is what we know and love. Our client’s success is also our success. Saying that it is exciting when our clients reach the first page of Google is an understatement.

We take pride in employing SEO tactics that will uphold future search engine updates. We pair on-site optimization with off-site tactics to create strategies that are effective and won’t lose value over time.

Through our website audits, comprehensive keyword research, carefully crafted content strategies and ability to connect the dots with the online spaces that your customers inhabit, our SEO services are second to none.

Every day, millions will use search engines to find products or services. 90% of those people will click links on the first page of the search results. Is your site on that first page? Are your competitors?

That’s why we’re here: to get you to the first page so you can experience a flood of new – buying – visitors to your site. Our search engine optimization services are based on years of research and experience, and we continue to improve our techniques and tools to stay ahead of each and every change in the search engines. Our team of SEO experts will position your site where it can generate the kind of traffic that will convert to paying customers. Our SEO strategies are based on a consultative approach, understanding your audience and goals and using:

  1. Keyword Research
  2. Competitive Analysis
  3. Link Building
  4. Website optimization Services and Content Development/Copywriting
  5. Online Public Relations/Press Release Optimization
  6. Local Search Optimization
  7. Mobile SEO
  8. International Search
  9. Shopping Search
  10. Video SEO
  11. Web Marketing Analytics
  12. Reporting/KPIs

Keyword Research:

Our search engine marketing services start with identifying the keywords your target audience uses when searching for your products or services. It is a crucial step of the optimization process. You have to reach the right audience to generate a high return on investment. We can help you choose the best keywords based on search frequency and relevance to your website. Carefully targeting your campaign from the start will lead to greater success down the road.

“After reviewing our site and establishing our goal, SEOConsultant.ie employed the most impactful ‘best practices’ in SEO programming, design and coding. The results speak for themselves. SEOConsultant.ie has become a strategic partner not only regarding web based marketing but as a contributor to our comprehensive marketing program.”

VP/Director of Marketing, view Case Studies for project details.

Competitive Analysis:

The Internet is an extremely competitive marketplace. There are other companies targeting your keywords and reaching your potential customers. Analyzing your competition’s online strengths and weaknesses can reveal opportunities for you. Our professional search engine optimization team will take an in-depth look at the competitive marketplace for your chosen keywords and help you develop the strategies to reach the top and stay there.

Link Building:

Building relevant links from other websites is an intricate process. We employ a wide range of methods and techniques to attract valuable links, and the right links, to build your rankings. We work to build a well-rounded link portfolio that includes many kinds of links and opportunities to help you compete. Relevant, high-quality links are one of the most important factors in determining how well a website will rank in the search engines. Building relevant links from other websites is an intricate process that requires time and patience.

Website optimization Services and Content Development/Copywriting:

A winning content strategy is extremely important to online success. Search engines index new and unique content, which means there is a lot of SEO value to optimize your Web copy. However, the final product needs to be more than just content for search engines. Good copywriting will not only help to increase your rankings, but aids in converting your visitors to paying customers. Our writers produce professional, unique content that delivers a clear and optimized marketing message to both search engines and users.

Online Public Relations/Press Release Optimization:

Newsworthy items can spread extremely fast over the Internet, and you can easily target the audience that is interested in your message. Online PR is an efficient and less expensive route than traditional public relations. Online press releases also add SEO and website optimization benefits by sending traffic and links back to your site. We can help you announce new developments in your company and make the most of the SEO and PR benefits.

Local Search Optimization:

A local search typically includes a location modifier on a keyword and is used by customers seeking a business or product in their area. When these types of searches are performed, the search engines will often pull a geographic map of local business listings with important contact and directional information. SEOConsultant.ie will help you optimize your local business listings for these geographically focused searches. Local search advertising specifically targets local consumers ready to buy a certain product or service. A higher percentage of these customers will purchase once they’ve found the locations where they can do business near them.

Mobile SEO:

With the development and recent improvements of smart phones, mobile search engine usage is increasing in popularity. Optimizing for mobile SEO solicits a unique strategy that facilitates quick and easy viewing of the most important information about your business.

International Search:

Global search marketing targets international and multilingual markets so that companies can reach out beyond their national borders to a worldwide audience. At SEOConsultant.ie, we can help you employ the right strategies to effectively market yourself and build international search engine rankings.

Shopping Search:

We will help you target users who go online to compare products from different vendors, or search for an online store or product by category. By ranking well in these searches, your customers can find and buy your products with just a couple of clicks.

Video SEO:

Modern search engine optimization can include a range of multimedia strategies to build rankings and drive traffic to your site. Search engines provide video results on related keywords. We will help you develop a multimedia campaign that complements your SEO efforts and allows you to reach a broader audience by optimizing videos for search.

Web Marketing Analytics:

Search marketing campaigns should be by closely and regularly analyzed. SEOConsultant.ie will set up analytics reporting on your site and then offer professional consultation and recommendations on how to take advantage of the data. We examine all the relevant metrics and data related to your site visitors to determine what keywords and search engines are driving the most traffic, and what changes need to be made to your site to increase relevant traffic and conversions.

Reporting/KPIs:

At SEOConsultant.ie, we believe in being completely accountable to our clients. We provide a detailed account of your website’s key performance indicators so you can easily see the improvements made from our efforts.

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Services

We are SEO Consultants. We live, eat, breathe and dream SEO.

So what does that mean for you?

It means that our full-service agency can provide you with the search engine optimization services that you need to boost your search rankings, drive traffic to your website and increase your leads and sales.

Do you think your company faces a unique problem when it comes to ranking better in Google? We’ve probably had clients who have faced similar problems and have created creative solutions that can also work for you.

SEO isn’t a one-size fits all package and that’s why we offer a consultative, customized solution. Do you need high quality back links that point to your site? We do that. Do you need help optimizing your site for conversion? We do that too. How about high-quality content to engage your audience and draw in new potential customers? We do that. In fact, there’s not much we don’t do when it comes to online marketing.

Learn more about what we’ve done for a variety of clients ranging from market leaders companies to small two boys in a shead shops and what our SEO services can do for you.

A FEW OF OUR SERVICES

Search Engine Optimization
Pay-Per-Click Management
Search Optimized Web Design
Conversion Optimization

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Blog

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SEO Consultant

SEO, PPC Management, Web Design & Online Marketing Services

for small businesses @ very affordable rates

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Search Engine Optimization

“Search Engine Optimization is a science about keywords.”

To master the Search Engine Optimisation you need to understand the following:

What do people search for?
How do people search for it (what keywords)?

Google among others, provides us with a long list of tools that help us understand the search habits people have while making searches on the Internet.

Below is the image from the Google Keyword Tool showing the list of the Keywords related to the search phrase: Search Engine Optimisation, sorted by the Search Volume.

Search Engine Optimization Keywords from Google

1. organic search engine optimization 9,900
2. real estate search engine optimization 4,400
3. search engine optimization and seo 4,400
4. search engine optimization consulting 4,400
5. search engine optimization tool 4,400
6. search engine optimization 3,600
7. guaranteed search engine optimization 2,900
8. search engine optimization strategy 2,900
9. search engine optimisation 2,400
10. search engine optimization firms 2,400
11. search engine rank optimization 2,400
12. search engine optimization and submission 1,900
13. search engine optimization certification 1,900
14. top search engine optimization 1,900
15. search engine optimization strategies 1,600

Understanding the reasons behind the search phrase popularity is the key step towards mastering the search engine optimisation and optimising your web site for the search engines.

Here is the thought process behind the search keywords:

1. organic search engine optimization 9,900
A clear winner here. Organic is the word that defines the natural search results, as opposed to the ‘artificially’ placed search results that the search engines used to place within the natural results and charge for that placement. Today the word Organic specifies that the site is ranked naturally as opposed via some search engine marketing channel like Google AdWords.

2. real estate search engine optimization 4,400
Perhaps specific to the Irish online marketing and the times where we live in today. House prices have been growing rapidly for the last 10 years, and a year ago after the peak, the prices are gradually falling down. Naturally real estate agents are hectic in the way how to advertise, hence the enormous amount of the searches for the real estate SEO.

3. search engine optimization and seo 4,400
Not really sure what to look for? Is it SEO? Is it Search Engine Optimisation? Well a lot of people is betting putting the full name and the abbreviation will do the trick.

4. search engine optimization consulting 4,400
The word Consulting tells us a lot about how people see the SEO function in their organisation. It definitely is a Consultant people are looking for. Someone external, someone hired per project, someone with skills, someone that will cost ya….

5. search engine optimization tool 4,400
DIY approach. And why not! Ireland is renowned for its entrepreneurs. Let’s get some Tools and do it all yourself. There are excellent tools out there. Google gives you a whole plethora of titles you can use for SEO.

6. search engine optimization 3,600
Notice that the volume of the searches for the Organic search engine optimization is three times bigger than the search engine optimization itself!? I certainly find it hard to believe. Then again, in SEO, not that many things are that believable anyway.

7. guaranteed search engine optimization 2,900
Right! You have been burned, and it will not happen again! Now you want guarantees. No more wishy washy stuff. You are ready to sign a contract with a BIG budget, and want to have it specified in the contract that next month your site will be first in Google for all your keywords. All thousand of them! Guaranteed!

8. search engine optimization strategy 2,900
‘SEO for Beginners’. We all know that is if you do not have the best strategy and the best plan, you will never achieve good search engine ranking results. So let’s get ready. Let’s get our strategy right.

9. search engine optimisation 2,400
Here comes the proper Irish spelling of the Optimisation. Or English actually.

10. search engine optimization firms 2,400
I gave up with all our internal efforts, no more Tools (DIY), not more Consultants (charlatans), no more Strategy (planning), we want a Firm to do SEO for us. We want it to be BIG Firm. With big clients and big prices. Then we want to compare their prices (hence the plural in SEO Firms) and negotiate the best deal (smallest price) and the best value for money. Or something like that…

11. search engine rank optimization 2,400
SERO? Actually that would be as incorrect as the current abbreviation SEO used for the search engine optimisation. We all know that it should be Web Site Optimisation – for the search engines.

12. search engine optimization and submission 1,900
Submission! Back to the ’90-ies, where the Web was full of the countless Web Site Directories, where one was supposed to list your site. Today almost all the searches start in Google. You even buy a new PC’s with Google Search preinstalled within the operating system. And this is where you should list your sites – into the desktops of the PC’s.

13. search engine optimization certification 1,900
Right. We have tried this and that. We hired a SEO guy, we got the SEO Consultants from the outside. None of them changed absolutely anything. Now we are looking for some Certification here. Some credentials. And funnily enough it is not like a search for a needle in a hay stack it is just a missed shot. There is no such thing as SEO Certification (not to be mistaken with the Google’s SEM Certification!).

14. top search engine optimization 1,900
Have you hired the SEO guys who have done good work, but your competitor just hired even better SEO guys who have done even better job? This time we are shooting straight to the TOP!

15. search engine optimization strategies 1,600
Right,… so that search engine optimisation strategy from above obviously didn’t work. A lateral movements here, and we need to consider a number of different approaches? Well no, we did not fail with our original SEO strategy, we just need to revise and modernise it a bit perhaps?

Understanding how and why people search the web the way they do is crucial. Analyse the top (most used – largest volume of searches made)search phrases around your main ones, to understand your potential visitors better. Use that knowledge to lure them to your web site by optimising it for the most popular search phrases.

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