Blog

Blogging is the extension of a company marketing department or a public relations department. There certainly is a need for a dedicated resource to mange not only the company blog, but the whole plethora of the social media sites and online networks. How to structure and organise your company blogging? Create a new position. Call […]

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Google always surprises us in different ways. The Experimental Labs seams like a place where they are just having fun! In doing so, they managed to create some nice tools. Talking about a keyword suggestion tool with an original approach in displaying the volume of searches as well as suggesting keywords? Here you go: Is […]

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Is your Content management System (CMS) search engine optimised (SEO)? Here is a short check list to help you answer the question: 1. URL Rewriting Long gone are the days where there was gibberish in the web addresses or the URLs. Funnily enough all content management systems still work with those long and complex URLs. […]

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The Content is The King! – Everyone working in the search engine optimisation industry (SEO) is asking themselves the same question: Is onsite optimisation more important than the offsite optimisation today? Are those inbound links from other sites really crucial in determining the sites ranking? Should one invest his time to do the optimisation of […]

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There are two major approaches when optimising a web site for the search engine: 1. Low hanging fruit When a web site is being optimised for a search phrase that almost no other web site is optimised for (at least not intentionally) it is usually fairly easy to get super high ranking super fast. Take […]

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Google Webmaster Tools is a tool that a serious web marketer cannot replace with anything else really since it gives some figures that no other tool can give you. The example is the answer to where in search engine ranking does your web site display for certain phrase? Google Webmaster Tools also has a nice […]

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In the article: Good Google Web Traffic – Bad Google Web Traffic I defined some web traffic as ‘Bad’. The fact is that in most online businesses there is the traffic that the business will profit from and there is that ‘other’ web traffic. The relevancy plays the crucial role. If the visitors are brought […]

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The definition of the Good Google Web Traffic: A good web traffic from Google search engine is the traffic of the visitors from from Google and found what they have been looking for on the web site. What this means is that the text in the search engine results page (SERP) that has represented the […]

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A few times the new page I would be optimising for Google, I would se the new page all of the sudden, completely unexpected, on the first page in Google during the weekend. I would be happy and start the celebrations only to find out that on Monday the web site is nowhere in the […]

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The Canonical URL issue that is talked about a lot lately since even Google itself it has a huge impact on the search engine ranking of your web page is all about defining one page and one URL of your web site to help the search engines define what the real Home of your web […]

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