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March 16, 2011
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Content is King

Search engines are searching and indexing text found on the web sites. Their popper name should be Web Text Search Engines. Grossly simplified here is how they work in few simplified steps: Users submit web pages to indexed. Search engines … Continue reading

March 16, 2011
by SEO Consultant (admin)
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Links are currency of the web

If your content is good, people will link to it from their websites. The more links to your site (‘I Like’ from Facebook remember) the higher will Google rank your site in its search results. Google is utilising this social … Continue reading

November 4, 2009
by SEO Consultant (admin)
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Search Marketing

The Search Marketing is probably the most misused term in the marketing industry in general. At least 50% of the marketers use the term incorrectly! Why? Half of marketing people would define Search Marketing as buying paid search listings. The … Continue reading

October 23, 2009
by SEO Consultant (admin)
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Online Marketing Budget

Here is a short checklist for creating your online marketing budget. Print it and try to set a figure next to each of the activity listed below: Copywriting Web site copy Blog Press Releases Whitepaper Newsletter Link Building Related Industry … Continue reading

October 22, 2009
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Internet Marketing Strategy: Content

Your Internet marketing strategy should start with creating of the Internet Marketing Plan. It should start with the definition of all the aspects of your web site content. Here is a short guide for developing an effective content marketing strategy. … Continue reading

October 15, 2009
by SEO Consultant (admin)
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SEO Books

Read any good SEO books lately? No? Me neither. Why is that? SEO is evolving far too quick for the traditional book publishing process. If you have even been involved in book writing – you know well enough that it … Continue reading

October 6, 2009
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SEO Marketing

First there was Marketing. Then they invented the Internet, Google, and the search engine optimization was born! Marketing people felt under the threat. Is SEO going to replace the need for marketing in general? Where we are today in the … Continue reading