An interesting question posted in the LinkedIN Answers by Tim Van Der Stek:
Is there money to be made by posting links of other websites on your own website? Do you need a middle man to accomplish something like this? How can you find out the going rates?
And my LinkedIn Answer:
Google will not like you really much if they find out that you are selling or renting links from your web site. So do not display the advertisement for such a service on your front page, since Google will not send you much traffic, and we all know that the vast majority of the web sites have the majority of their traffic directly from Google.
How to find the rates?
Rates depend on the traffic volume, traffic quality, geographical market, industry, or niche and if your traffic is from Google – what keywords is your web site found for.
The easiest way to find out what is the going rate is to ask a large number of similar sites to yours – in the same market, industry, and with the similar number of the Google PR and Alexa ranking – what would they charge to link to your site (or a fictitious site). Or even better, send them an email and say, I offer €XXX for the link to our site on your front page. From their responses you will quickly establish what would they agree to sell it for – and that is what the going price is.
The majority of this link trading is done by the third party companies, that try to do it all ‘under the radar’ for Google not to notice. Google on the other hand encourages the webmasters to report paid links. Unfortunately they do not offer any of their cash as a reward.
Other third parties like Google AdSense and Text Ads,… offer a far smaller revenue then the direct link sales.
For more of my LinkedIN Answers in the Internet Marketing visit: http://www.linkedin.com/in/ivanstojanovic.
SEO Consultant first in Google Chrome