Despite an economic turndown, online advertising–and search marketing (SEM) in particular–is managing to keep its market intact, according to reports on Tuesday by an industry trade group and Wall Street analyst:
IAB Internet Advertising Revenue Report Shows First Half of ’08 Up 15.2% From Same Period ’07.
The following data highlights key first six-month revenue data breakouts; dollar figures are rounded. ($ millions if not indicated):
Search engine marketing (SEM) companies such as Didit and Reprise Media report that third-quarter search budgets were up, mainly due to a shift from more traditional marketing to search advertising.
Will the economic downturn put a stop to this? Google that is by far the leading channel for search marketing saw its shares halved in price last week, from their top ever value (bask in 2007). Interesting times ahead!
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