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Despite an economic turndown, online advertising–and search marketing (SEM) in particular–is managing to keep its market intact, according to reports on Tuesday by an industry trade group and Wall Street analyst:

IAB Internet Advertising Revenue Report Shows First Half of ’08 Up 15.2% From Same Period ’07.

The following data highlights key first six-month revenue data breakouts; dollar figures are rounded. ($ millions if not indicated):

Internet Advertising Revenue
Internet Advertising Revenue

Search engine marketing (SEM) companies such as Didit and Reprise Media report that third-quarter search budgets were up, mainly due to a shift from more traditional marketing to search advertising.

Will the economic downturn put a stop to this? Google that is by far the leading channel for search marketing saw its shares halved in price last week, from their top ever value (bask in 2007). Interesting times ahead!

2 Comments

  • Tony Thompson

    October 14, 2008 at 4:01 pm

    Can you provide your goods and services into the educational sector in your area. if you can and you are willing to offer the schools a discount, you could find your business in front of all the educational establishments in the uk. you also get direct communication with headteachers to update them with your special offers etc

  • samual

    November 14, 2008 at 6:27 am

    Good information for SEM/SEO organization. And also provide some rare available information related to SEM.
    Thanks a lot

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