Our Blog

Some blogs are funny!
Some blogs tell you the story! – about the topic you are interested in
Some blogs are informative!
Some blogs carry interesting opinions!
Some blogs give you kicks!

But some blogs are not really good. Not good at all.

What makes a good blog?

What makes you read blogs? You can read things you will never be able to read in any ‘official’ publication. Blogs and any other ways of the users contributed content like the social networks, bring the personality of the people in their postings. And that is what makes the majority of the blogs interesting. You really see the world trough someone else’s eyes.

What makes a bad blog?

Edgar Allan Poe wrote once:

We have taken it into our heads that to write a poem simply for the poem’s sake […] and to acknowledge such to have been our design, would be to confess ourselves radically wanting in the true poetic dignity and force: — but the simple fact is that would we but permit ourselves to look into our own souls we should immediately there discover that under the sun there neither exists nor can exist any work more thoroughly dignified, more supremely noble, than this very poem, this poem per se, this poem which is a poem and nothing more, this poem written solely for the poem’s sake.

And this is exactly how some of the blogs are constructed. Tons of words, miles of sentences, and a meaning lost somewhere in between all that content. When you read a blog post on such a blog you get to the end, realise you did not really understand what was it about actually, and hind your eyes glazing into the title and the first sentences to try to get that word you think you skipped reading and it took away the whole meaning of the article. But that key word is not there. It never was. There never was any meaning. The blog is just written to acquire traffic. The blog is just the huge mass of the content submitted to the search engine to attract audience. Any audience. It’s…

L’blog pour l’blog

You can sense the pain the author went through to craft the sentences to find the words to fill the gaps between the predefined keywords. You can sense the lack of overall idea, sometimes even the styles vary from one sentence to the other that is stolen from another author. L’blog pour l’blog has a unique content, and absolutely no meaning, no message for you. We call it a splog since it is a pure spam fed to the search engines to attract the long tail searches.

L’blog pour l’blog leaves a bitter taste in the mouth after you leave it. L’blog pour l’blog is a ‘Bounce Magnet’ since you will leave it from the same page you have landed, rarely clicking on anything else there. L’blog pour l’blog attracts traffic left right and centre and makes money for the advertiser in some extremely low click through way. Huge organic traffic + low CTR = some survival revenue. And an opportunity missed. And opportunity to capture the visitor with a high quality content. To convert the visitor to the subscriber, and a buyer eventually.

L’blogging pour l’blogging….


  • ricka

    March 11, 2009 at 10:45 am

    You right,the blog is the huge mass of the content submitted to the search engine to attract audience. You have a nice blog very informative.

    by: ricka

  • Cedric Castillo

    May 8, 2009 at 3:15 am

    Wow, great information. I could say my knowledge in seo is already broad but I find it nice to see people giving out tips and new information.

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