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Here is a short checklist for creating your online marketing budget. Print it and try to set a figure next to each of the activity listed below:


  • Web site copy
  • Blog
  • Press Releases
  • Whitepaper
  • Newsletter

Link Building

  • Related Industry Directory
  • Geographical Directory (your Local, or your  target market’s Local)
  • Link exchange with related sites
  • Blog commenting
  • Forum participation


  • Social Networking activity
  • Company blog comments maintenance

Paid Advertising

  • PPC
  • Banners
  • Link Purchases
  • Blog or blog post sponsoring

As a general rule the best results are achieved if the budget is evenly spread between the marketing activity groups above. The tasks should be performed more or less in the sequence as listed above.

Each online marketing plan is specific to the companies activity on the web. It will contain clear goals and targets to be achieved. Make sure your online marketing budget is adequate to achieve your online marketing goals.


  • Brenda T. Fanning

    February 16, 2010 at 1:27 am

    I’ve been surfing around your internet website for 4 days now trying to create my own internet marketing strategy. I could say this is definitely a tactic I could add!


  • Kevin

    April 8, 2011 at 5:57 am

    Good description of online marketing budget

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