Online Marketing Budget
Friday, October 23, 2009 10:28Posted in category Search Engine Marketing, internet marketing
Here is a short checklist for creating your online marketing budget. Print it and try to set a figure next to each of the activity listed below:
Copywriting
- Web site copy
- Blog
- Press Releases
- Whitepaper
- Newsletter
Link Building
- Related Industry Directory
- Geographical Directory (your Local, or your target market’s Local)
- Link exchange with related sites
- Blog commenting
- Forum participation
Branding
- Social Networking activity
- Company blog comments maintenance
Paid Advertising
- PPC
- Banners
- Link Purchases
- Blog or blog post sponsoring
As a general rule the best results are achieved if the budget is evenly spread between the marketing activity groups above. The tasks should be performed more or less in the sequence as listed above.
Each online marketing plan is specific to the companies activity on the web. It will contain clear goals and targets to be achieved. Make sure your online marketing budget is adequate to achieve your online marketing goals.
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Brenda T. Fanning says:
February 16th, 2010 at 1:27 am
I’ve been surfing around your internet website for 4 days now trying to create my own internet marketing strategy. I could say this is definitely a tactic I could add!
Brenda