Our Blog

Irish Online Marketing Market

Online marketing in Ireland is be divided in the three sectors:
1. Search Engine Marketing
2. Organic Search Engine Optimisation
3. Purchasing of the banner advertising space and various image advertisements
4. Affiliate Schemes
5. Buying links or buying web site traffic (can be a part of SEO)

1. Search Engine Marketing
Search Engine Marketing or just ‘Search Marketing’ takes the lion’s share of the Irish online marketing budget. Again, within it the majority of the budget goes to the Google AdWords pay Per Click (PPC) campaigns. A number of Irish marketing companies provide services of managing Google AdWords PPC campaigns or the end clients.

2. Organic Search Engine Optimisation
Organic Search Engine Optimisation usually called just SEO is got its name in the ‘old ages’ when one could pay search engines for prominent placement of their web site in the search engine results pages. The search results therefore consisted of Natural and Paid search listings. Google decided to separate the listings into the Natural (Organic) results, and the paid ones that it shows on the right hand side column (Google AdWords).

3. Purchasing of the banner advertising space and various image advertisements
A number of web sites sell banner space or various other shapes of the advertising spaces on their web sites. Those are usually sold by number of impressions of the banner image.

4. Affiliate Schemes
Affiliate Schemes enable people to monetise their web site traffic with placing the link to the web site, and if the sale is made on the site the affiliate get’s its cut. Because of the number of problems associated with this way of online marketing, including the total lack of transparency, it does not have a great feature.

5. Buying links or buying web site traffic (can be a part of SEO)
If another web site has the type of the visitors your site is looking for, and you are not a direct competitors, both sites get a benefit in a link from each other. A link exchange, or just straight forward link purchase or a monthly link lease is the most common option.

1 Comment

  • Ruby

    October 6, 2008 at 7:14 am

    Thank you for your informative post, I like the slant on how you wrote this post. I definitely agree that search engine optimization is important for websites nowadays. Be sure to update your blog with more of such informative posts!

Your email address will not be published. Required fields are marked *