There are three basic stands you can chose when it comes to Online Marketing.
I don’t care about the Web!
You can simply chose to ignore it. Here are the reasons for it:
Your target market might not the using the Internet.
Your product or a service might not be applicable to be advertised online.
The scenarios above are less likely as days go by. So sooner or later you will have to face the fact. Internet is here!
I am monitoring it all!
Cybersleuth is by definition a person who searches the Internet for information about a company, both positive and negative, to keep abreast of public opinion by using the Web, Blogs and Social Networks.
This defines the ‘Passive’ activity on the Web. Cybersleuth absorbs information, cybersleuth is not a publisher.
Understanding your digital footprint is the core and the first step before you start managing it. You need to understand where you are, what the starting point is. You need to set your media marketing goals, and define a path how to get there from where you are.
Online Media Marketing Manager
Online Media Marketing Manager replaces the Cybersleuth with active publishing. Online Marketing is not just monitoring the media but actively publishing. Blogs, and Social Networks, Forums, Directories and all related web sites are the publishing tools. Your own web site is the main one tool an Online Marketing Manager has. Search engine optimization has the major role since it will help drive the publish to your site – traffic landing on the marketing messages you control and serve to your visitors.
Managing Search engine Results Pages (SERP) positioning of your site via the search engine optimization (SEO) most important task.
Social Media Marketing – How to start?