The mystery around the search engine optimization is slowly disappearing, but the large proportion of the online marketing people are still not quite sure what exactly the search engine optimization is. There are still people who are 100% hooked in the META Tags (and meta tags only!). There is a lot of people who still think it is about a few tricks here and there on your web site. What is good is that there is fortunately less and less marketers that still want to throw the search engine optimization to their IT department. Or even better on the outsourced IT website development company!
I read somewhere a comparison of the search engine optimization and a weight loss:
Search engine optimization as a weight loss takes time. No quick fixes available.
You need to make changes to your site and to your diet. No changes made, and sometimes drastically changes, no (rank) gain or (weight) loss.
You must be in it for a long term.
‘One size fits all’ product does not exist. As our bodies are different, our habits (how much do you eservice each day?), the web sites are different. The web sites compete in the different markets, where some are crowded and some are there to be taken easily. The search engine optimization packages like Bronze, Silver & Gold will do no good to the 95% of the web sites. It will do no harm, but also you will not see any measurable improvement in your revenue after investing in those once of ‘Perfect Fit’ search engine optimization packages.
Understanding is the key to success. What you eat and how much of it, and how much do you exercise is the basics of any weight loss program that will deliver a result. Having a proper content on the site correctly ‘presented’ to the search engine, with the correct amount of links to your site from the ‘important’ sites to your market is the key to success. The rest is just marketing and packaging of eh search engine optimization service. The rest is a vocabulary of the sales man.