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There are two major approaches when optimising a web site for the search engine:

1. Low hanging fruit
When a web site is being optimised for a search phrase that almost no other web site is optimised for (at least not intentionally) it is usually fairly easy to get super high ranking super fast. Take a 3 or 4 word search phrase and you can rank almost any web site high for it in no time. The approach is called a ‘Low Hanging Fruit’ since you can really easy get the ‘juice’ (traffic) out to the search engine for a very long phrase.

2. Big Boys SEO
Optimising a web site for a highly used single word search phrase like Cars, Jobs, Travel or Insurance, is the other end of the search engine optimisation. It does differ quite a lot from optimising a web site for a multiple words phrases. Usually far more statistical analysis are utilised. A very definite and precise methodologies are required. Why? Simply because you are not the only one in the playing field here. All your competitors will be optimising for the same keyword. The time required for a decent ranking result is very long, and no stellar success is to be expected. Search engine results pages do not change that much for the single word search phrases at all. Some single words when entered in the search engine generate the same search results listed in the same order for many months!

Should you optimise a web site for a single words phrases or for a multiple words search phrases? The following statistics published by OneStat.com will help you:

Search Keywords Length

The 7 most used word phrases in search engines on the web are:

1. – 2 word phrases – 32.58%
2. – 3 word phrase – 25.61%
3. – 1 word phrases – 19.02%
4. – 4 word phrases – 12.83%
5. – 5 word phrases – 5.64%
6. – 6 word phrases – 2.32%
7. – 7 word phrases – 0.98%

Two word phrases are the most used search phrases in the search engines. And now even more surprising to the most of us is the fact that the three word phrases are closely following! Only then do a single word phrases come in the picture with less than one fifth if the overall traffic. Having a insurance web site listed 1st in Google for the word ‘Insurance’ will only bring one fifth of the (possible) traffic for that single word listing. Optimising your pages forthe two and search phrases containing two and three keywords will bring the majority of the traffic to any web site.


  • G.Suvorov

    March 27, 2008 at 11:48 am

    Want to know what keywords the big boys are useing? Go here,type in the url and a whole list of THERE keywords come up.
    Use these same keywords for your own internet advertising and see what happens,you never know.

    SeoDigger.com allows you to input a site URL and it will then show you the keywords that site has that will rank it among the top 20 in Google. It returns quite a few good answers and allows you to see the Wordtracker and Overture results as well.
    One of the neat features of this site is that you can sort by the position, wordtracker ranking, overture ranking and also the most recent keyword request.


  • John

    March 28, 2008 at 12:49 pm

    The two major approaches you have discussed when optimising a web site for search engines by considering the statistics on word phrases is an excellent resource for me.this clearly helped me in achieving good search engine rankings as well.


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