Comments on: Search Marketing

By: James

James — Fri, 13 Nov 2009 03:17:22 +0000

I almost always go for organic SEO over PPC because #1 it’s cheaper, #2 I can do some of it myself, #3 it has more lasting results than PPC which is based in the here and the now. I agree that only sites that are intended to be short lived should even bother with the PPC model because of this.

By: SEO Consultant (admin)

SEO Consultant (admin) — Fri, 06 Nov 2009 19:15:14 +0000

@Merin (Kieran I presume?) I write for the Irish SME. Can you pint a single Irish SME who is running a Google AdWords profitable on a long run? Look at the CPC during the years of the Google AdWords, and the costs have just one trend (in most industries).

The investment in SEO for the Irish company with the target market in Ireland – Hence optimising for Google.ie, was in all the cases I participated in been more profitable on the long run.

eBays, of this world pour tons in PC and it works well for them. They also poured tons in SEO, and that worked even better (ROI wise) for them.

Would you not agree?

By: Abir

Abir — Fri, 06 Nov 2009 11:42:11 +0000

Yeah Merill is right. Through the ppc campaigns ebay, amazon.. are getting huge business through out the year. but to minimize the advertisement cost there is no better way other than seo. But for that one must have to keep patience.

By: Merrill

Merrill — Wed, 04 Nov 2009 13:53:09 +0000

“This is excellent for any short term, once off publicity campaign (… ) It is quick and seductive because it delivers within hours. But it will also drain your budgets ”

I guess you write for people who don’t know anything about Search Marketing.

But if you know how to measure your ROI, PPC can be very profitable over a long period. There is a reason why all the big players (ebay, amazon, expedia…) are running PPC campaigns all year long. And it’s not because they want to do some branding, it’s because they generate sales and profits.