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Blogging for Business article described where and how blogging falls into your company organisation structure. The Chief Blogger was the role. A year later blogs still have the tremendous importance in the online marketing but the social networks are here, and are here to stay. The online communication technologies are changing in the accelerated pace, so we know now that the next year is again most likely to bring jet another way we will communicate online. Hence the online marketing title for the ‘Public Online Representative’ of your company should be:

Senior Manager of Emerging Media Marketing

Senior – Why Senior? Think about it, it is that one position, that one role, that will represent your whole company.

Emerging – Blogs, Social Bookmarking, Social Networking,… we cannot be sure what will even the next few months bring in the online marketing arena. The person needs to be forward thinking and listening to what is happening online worldwide and in their own market.

Marketing – Remember that your blogger is not your IT geek. IF you sell IT geeky stuff – you can get your IT geek who maintains your web site. If you sell anything else, you need to find a person who will appeal to your target market.

Here are a few tips to get you started on your selection program in finding your future Senior Manager of Emerging Media Marketing:

LinkedIN profile – 100% completed, with +500 connections, +10 recommendations, +5 Best Answers…
Twitter – with +1000 followers
Facebook – again decent account like the above
Active Blogging experience for +12 months. Multiple blogs are the advantage. Blog comment posting and management experience.
Understanding of the acronyms: RSS, SEM, SEO, PPC, CPM, CPC, LOL, IMHO, WTF, API, B2C, B2B, CTR, IM, PV, RON, WWW, TTYL, LMAO, ROTFLMAO, WYSIWYG and, most importantly, RTFM
Copywriting skills

Nice to have skills:
Search Engine Optimisation – samples of high rankings in Google for search phrases with large search volumes (cars, phones, insurance,…)
Google AdWords and Google AdSense experience
Link-baiting skills – creativity!

For a one man band situations the following will come handy:
Basic HTML skills
Basic PhotoShop skills

Did I miss anything in defining my Senior Manager of Emerging Media Marketing job specification?

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