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Read any good SEO books lately? No? Me neither.

Why is that?

SEO is evolving far too quick for the traditional book publishing process. If you have even been involved in book writing – you know well enough that it last for months if not a full year.

A year in ‘Internet Time’ is a long as a Geological Era really. Think about what the Internet looked like a year ago. Than one more year ago, than one more… and you can see Twitter, Facebook, LinkedIN, WordPress Blogs, Blogger, …. diapering.

If you start writing a SEO book today on you will write it from the today’s perspective (at best). The day the book gets published the data it describes will have more Historical value than the real one. You might as well call your SEO book: ‘Internet, as it once was…’.

To learn about the search engine optimization, do not try to find a magic SEO book that will teach you all. That SEO book does not exist. That SEO book cannot exist.

Read blogs. Like this one. Forget SEO books!


  • searchbrat

    October 15, 2009 at 9:33 pm

    Or get a virtual SEO book at SEOBook.com :) Aaron knows his stuff

  • Angelina Parker

    October 16, 2009 at 6:53 am


    Great post. Really there can’t be any SEO books.

    Angelina Parker

  • Leo Fogarty

    October 27, 2009 at 4:28 pm

    Hi Ivan

    I agree with you that any books on SEO you read will be written from the current perspective and by the time they are published they can be out of date. But when it comes to SEO a lot of it links back to the PageRank algorithm which has changed considerably over the years but these have mostly been tweaks and the basic algo still works off the same principles. Lately I’ve been reading ” Googles Pagerank and Beyond – The science for search rankings” by Langville & Meyer. An intense book from the maths behind it but gives you a little more insight into the workings of the algo. Lately I’ve also been reading Click by Bill Tancer which more deals with the psychology of trends.

  • SEO Consultant (admin)

    October 27, 2009 at 6:29 pm

    @Kieran – 100% right!

    @Angelina – Glad you liked it!

    @Leo – Perhaps it is just me then? I am just too lazy to read books? :)

  • Joshua

    November 3, 2009 at 11:42 pm

    I only partially agree with this one because there have been many books written on SEO and I have a few of them. While you are correct that they are slightly out of date even as they are printed, I think there is still much to be gained from reading such books. I learned most of what I know about SEO from 2 of these books and then constantly expand and keep up on that knowledge by reading online forms.

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