The vast majority of the web sites have almost no traffic at all. How about yours?
Almost anyone who published a web site realised after the hype in the office quieted, that there is something missing. There was no visitors on the web site. You learned to be patient, and have been watching the web logs, but time is passing and there is still just a ‘flat line’ A few visitors, mostly from your own IP. When a first referral from a search engine showed up, it gave you hope, but in reality the keyword used was you domain name. Months pass by and still nothing really. No visitors, and a spider visiting a home page and a few more pages only, once in a week or a month.
Then you realise, I need to do something to bring this visitors to my site. SEO is the magic word there. Let’s invest in it, but…
How much does SEO cost?
I have been asked that question a million times so far. And still there is no definite answer, but here is the sentence that made me thinking today:
The budget for marketing a site in the first month should be equal to the budget for building the site in the first place.
To anyone who has just purchased a new web site this is most likely shocking, to say at least. You have paid through the roof for the web site, and now you need to spend as much into online marketing of it. And all that in the first month only? What happens the next month, and any other month later on?!
SEO is Expensive
Paying a few dollars per inbound link to a company in Asia is cheap. Every day you receive an offer for such services in your inbox. Just check your SPAM or Junk folders. Will that bring you any good visitors? Quite unlikely!
SEO is Time Consuming
A SEO Consultant will most likely have to rewrite the majority of the content on the site. In some cases the whole site (code) will have to be replaced by something the search engines can read and understand. The top SEO Consultants will, if at all possible look into replacing the whole web site with a completely new one. The look and feel will be the same, the content will be retained, and a lot of new one added (in most cases), but the code will be completely replaced in the end product.
Is SEO for You?
SEO is not for everyone. That is the fact. SEO is a viable investment to any web site owner who will make a return on investment from the direct on indirect sales from the traffic on the web site.
What is your SEO Budget?
SEO Tools: Website Grader