Looking for an SEO Expert?
Or are you a SEO Expert yourself?
Not? Well everyone else seems to be? So what’s wrong with you?
In reality, everyone calls themselves a SEO Expert nowadays. There are no credentials required really. Most of us think that there is no experience really required. Kind of – you get up one day and decide – today, I will call myself a SEO Expert.
And the world all of the sudden seems so different to you. You are important professional now. People are very interested to hear what you have to say.
It feels great actually to become a SEO Expert all of the sudden. It is a life changing experience. You are invited as a speaker to pretty much any conference that you can think of. If you add a bit of the social networking in the mix of your expertise – you will have to run a busy schedule! You get invited to speak and are asked for quotes from the editors of the magazines you didn’t even know existed!
You can pick the projects you want to work on. Greed clouds your judgement and you tend to choose the SEO projects with the largest budgets. Months are passing, and your clients see no benefits from their investment in you – the SEO Expert of their choice!
Problems. Project cancelations. Clients asking their money back. You of course, the SEO Expert keep on explain them that it is either their fault or that SEO takes time.
In the meantime you are also realising what works in the sales process of the search engine optimization. It really is very cool how the phrases like
- First page in Google Guaranteed
- Page 1 ranking in 30 days
Open up the check books instantly. The Guarantee works somehow as the insurance to the buyer. It can only be a REAL SEO Expert offering 100% Money Back Guarantee, right?
Clients are piling up. There is a waiting list now. You think of the expansion. I should hire SEO staff to manage the demand! If the demand slows down a bit, you can always pour a few thousands in Google AdWords, and the hungry clients will come for your SEO Services.
Soon enough, this country is too small for you…. Expansion to Europe is on the cards. Or perhaps the Far East? Or should we do the IPO first?
Such is the life of the self proclaimed SEO Expert. Not easy really. Tough choices.