How to handle the SEO jobs?
Irish companies are still not 100% sure if to have the SEO outsourced to the specialist SEO Company, or to hire SEO staff directly, and have them work onsite. The constant barrage from the SPAM email offers from mostly Far East SEO companies and their low pricing and the high contract rates of the local Irish SEO companies and professionals mate things even worse! To outsource to an unknown company on the other side of the world, or to hire a local provider – who will in most cases charge you twice more?
The reason it is so hard to hire a SEO staff or engage a SEO company is that there is relatively little understanding on what SEO really is. It is not uncommon to hear the completely opposite opinions and definitions on what the SEO is. Some people bring in the pay per click (PPC) in it, some talk about on site and off site SEO, some talk about link building (now, how do you build a link?). The social media, made things even more complex lately.
So how do you hire someone not knowing nothing neither on what the task on hand is, nor the results that are to be achieved? You are quite likely to fail. If you stick to it, you are quite likely to fail a few times as well.
The same is true if you hire internally or a external SEO vendor.
Do it yourself SEO jobs are the natural result of this situation. You either try to do it yourself if you are a small company, or you ask the existing staff you have to learn and do the SEO tasks for you. That is even more often a recipe for the disaster. You are asking of your staff to do a SEO job that they have not been trained for and have no experience in it. Jet somehow you expect them to succeed?
Hiring for SEO jobs is tough.
The best peace of the advice is to get a the best SEO professional you can get – to help you and do the job interviews for you. Regardless if you are hiring an external SEO company, or a onsite SEO vendor, or the person to do SEO inhouse on your payroll. You are far likely to get the right one to do your SEO jobs than trying to asses the candidates yourself (presuming you are not a SEO specialist yourself!).
December 3, 2009 at 7:53 pm
The best thing for SEO companies to do is to hire SEO staff directly and not outsourcing…
When you have your own people you have more control on there work…
January 5, 2010 at 5:29 pm
If hiring SEO staff directly it is much harder to switch to somebody else if the results are not what you were expecting.
Working closely with your SEO is a great idea, but after a while, when you gain trust you are probably better off leaving them to it. Just get them to write detailed reports about what they have done. Otherwise you will end up slowing down the process and SEO is not cheap.
The other alternative is to get somebody like Ivan to train you or your own staff at your premises. I can vouch for that method (and Ivan) completely.
January 24, 2010 at 3:39 am
I think it’s better to have an in house SEO expert to work for your business.
that way you really have more control and better understanding on what’s being done to your site.
March 1, 2010 at 3:21 pm
I just bookmarked this. Written by someone clearly in the know, the information comes from the user’s point view which I found to be incredibly useful. In a day when anyone can publish just about anything, it’s encouraging to see that experts are still out there, and are willing to share their experience and knowledge.
June 7, 2010 at 10:02 am
How well do you think SEO companies in Ireland can do? Its something I’d love dabble in with companies when I feel I have the proper experience and knowledge. Are companies willing to fork out for it?
June 30, 2010 at 3:36 am
Great article. The best way to find a good SEO consultant is to do a google search. I’m not being funny. If an SEO consultancy is worth their salt, they will be able to rank well in google. Just like this site
August 9, 2010 at 10:38 pm
have your own seo staff is more flexible than outsourcing, because most of seo specialists are not only know how to run marketing campaign online but also know web design and how to build a user friendly website. furthermore, they tend to know better your business
March 13, 2011 at 4:15 pm
Hi,
I am a seo freelancer from India and looking for freelancing seo jobs please guide me if u can……
September 11, 2011 at 12:04 pm
Hi Pawan, can you send me some samples of work please?
September 11, 2011 at 12:11 pm
@Declan: Thanks!!!!
November 10, 2011 at 5:58 pm
Good article. There is so much misinformation out there about SEO, and it’s really sad that even quite reputable small businesses will resort to fairly shady tactics that end up just cluttering up the internet. Worse yet, a lot of new online ventures in Ireland come from the “build it ant they will come” stable!