First there was Marketing.
Then they invented the Internet, Google, and the search engine optimization was born!
Marketing people felt under the threat. Is SEO going to replace the need for marketing in general? Where we are today in the evolution of the online marketing is that the SEO is the key ingredient of most of marketing campaigns online.
Why SEO Marketing?
Why would I bother with SEO, when I can just purchase the traffic via Google AdWords? Both SEO an d PPC have their advantages. PPC is instant, and that’s why people love it! SEO is long term investment, and is far less transparent.
SEO Marketing is unavoidable if your PPC campaign cost is getting higher and higher. Historically almost every search keyword is getting more and more expensive. There is a point where a cost per click (CPC) becomes so big that it eats up all your profit of an online sale.
When SEO Marketing?
When CPC costs overflow! Your cost of sale should be (far) below your margin, so that there is some profit at the end. Your margin is not likely to increase, but with the cost per click rising – any business gets to the stage where the cost of the visitors is simply greater than the margin – in it becomes unprofitable business model. PPC is a short sighted marketing planning. SEO Marketing is what builds sustainable long term online businesses.
If your online business is depending on the constant flow of fresh web site traffic, your best choice is the SEO marketing. If you have a once off event, like opening of a new cinema, and you need to fill it for the opening night – PPC is your best friend.