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During November I am giving presentations in the few Dublin Libraries about the usage of Social Media in Business. The first one I gave was in the Tallaght Library earlier this week. It was an evening session. Ireland football team was playing the qualifying match for the next European championship the same evening so obviously the majority of the audience was female!

Since it was a relatively small group, I asked each person in the audience to tell us 2 sentences about:

Who they are and why are they here
What do they hope to learn and ‘take home’.

Interestingly enough every single person in the audience was either running their own business already, or planning to do so in a very near future. 100% Entrepreneurs in the audience. That completely changed the schedule. As opposed in me talking to them about LinkedIn, Twitter and Facebook as social media web sites, and blogs and forums – it was them who lead the discussion based on their exact needs. My fancy slides,,, left unseen!

I realised then that it should be expected from a Social Media presentation – to turn 100% social, and as opposed to a presenter talking to the audience, it was them who took it on. I become just another person in their conversation. One that you can bounce ideas off and see if it would stick in real life.

I was hoping to promote a long list of fantastic books available in the Library on various relevant topics. In case you didn’t know the Dublin Library has books on all latest social media, so you will find a book just about twitter, or a list of those that cover all modern social media sites. 30 Minute Social Media Marketing – is just one example. There are also books on running the Internet Business, Online Sales and all what one needs to succeed in business online today. I took first 10 that I liked the titles of, some time ago, and read most of them by now. I can tell you one thing – if you are wondering how to start using the Social Media for your business, before doing anything else – get into the Library. Get a book that covers exactly what you need to learn about. Social media web sites can have a slow learning curve. With a book or two about it read before – you will march on in the Social Media, and get far more benefit of it far quicker. It is there for you, and it is free…


  • Helena Clarke

    November 26, 2011 at 7:42 pm

    Can i ask for a list of the libraries you will be in next?

  • SEO Consultant (admin)

    January 3, 2012 at 12:11 pm

    Hi Helena, no presentations planned so far in 2012 in the libraries. I will speak about SEO on some conferences. If you have a question – just give me a shout on 01 440 1900.

  • Michael

    April 23, 2012 at 10:33 pm

    Which 2 or 3 books would you recommend on social media for business?. I am a complete novice.

  • SEO Consultant (admin)

    April 29, 2012 at 6:40 pm

    Hi Michael,

    I would concentrate on a book that covers the social network where your target clients are. Most likely you can’t really go wrong with any book that covers Facebook. Make sure it is as recent as possible.

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