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BlogEngine.NET?

Posted on July 18, 2008 by SEO Consultant (admin) in Blog, Search Engine Optimisation, SEO, SEO Consultant 12 Comments

BlogEngine.NET is an open source blogging software on the .NET platform.

BlogEngine.NET is an open source blogging software on the .NET platform. Kind of like WordPress but native to the Microsoft .NET. It is ‘unusual’ simply because it is the open source project, built on the .NET platform. Also the PHP based blogging packages dominate the blogging area completely, so a .NET one is a welcome addition. BlogEngine.NET is not new, it has been around for a while now, but the last time I checked it had about 5 Extensions (this is what the WordPress plugins are called there). Today there is a list of some 30 useful ones, and even more ones with some usage I did not really understand.

Anyway, I made a test blog SEO Konzultant on the BlogEngine.NET, and will be monitoring how it performs from the SEO perspective. It is interesting to see that none of the BlogEngine.NET Extensions are really addressing the SEO aspects of a blog. Is it simply because BlogEngine.NET is itself made ‘perfect’ from the SEO perspective? We will live to see….


Blog About Your Work!

Posted on May 17, 2008 by SEO Consultant (admin) in Blog, SEO, SEO Consultant Leave a comment

The importance of blogging for business is pretty much undisputed at this stage. Even the worst ‘hard core conservative’ marketers do admit that the blog is one of the most powerful online marketing tools in existence today. The problem with blogs is that it is not easy to start, and it is even harder to keep it going. Here are a few tips on how to make your blog successful:

1. Blog about your work
Choose a blog topic, and a perspective to the topic that is closely related to your day to day work. You cannot really blog about what you do exactly, since it is quite likely going to reveal the company secrets. You need to find and angle or the perspective that will allow you to completely open and express yourself, in writing about the topic.

2. Make Blogging a Part of Your Work
To me able to continue publishing your blog post constantly, you need to allocate time for it. You need to schedule a time when you will not be distracted by your phone, email, instant messaging, Skype, colleague inviting you for a cup of coffee. Blogging for Business has to be treated as a serious business. If you allow blogging to be low on the list of your priorities, your blog will suffer from irregularity of posting. If you do not devote your time to it, it will most likely simply… wilt.

Business success is a blog killer!

If you business blog is not about your own business, you are likely to quit blogging quickly! I just noticed I did not post a single blog post to my blog for a full 10 days. I was simply too busy. Clients ringing, requesting, demanding,… and you just do not have the time. Well it is all wrong. You need to plan, and manage the changes the blogging brings:
1. Allocate the time required for blogging
2. Allocate the additional time (resources) required to manage the increase of the new business that came as a result of blogging
3. Make sure the increased volume of your primary work does not eat up the time you allocated for blogging initially! :)


Google.ie Speed Test Update

Posted on May 7, 2008 by SEO Consultant (admin) in SEO Leave a comment

SEO ConsultantAfter some 2 and a half months, the SeoSonsultant.ie is on the first page in Google for the search keyword ‘SEO’, with the option ‘Pages in Ireland’ selected.

The blog activity statistics in those two months is:

Blog Stats
There are currently 20 posts and 27 comments, contained within 6 categories and 50 tags.

So not really impressive, 20 posts in 2 months? And already on the first page in Google.ie for the keyword SEO?

The next and the last milestone is to get listed on the first page in Google.ie without the ‘Pages in Ireland’ option selected! Any bets? :)


Blogging and Business

Posted on May 2, 2008 by SEO Consultant (admin) in SEO 1 Comment

Blogging is the extension of a company marketing department or a public relations department.
There certainly is a need for a dedicated resource to mange not only the company blog, but the whole plethora of the social media sites and online networks.

How to structure and organise your company blogging?

Create a new position. Call it a ‘Chief Blogger’ or however your companies position titles are structured. Do not make it report to the Marketing manager, but to the same head where the Marketing Manager is reporting. Allocate a percentage of your marketing budget to the Blogging Department.

What should a Chief Blogger do?

Company Business Blog
The first step into the blogging world is to create a company blog under the company domain. Structure your blog based on the type and amount of the content you intend to publish, and the participation (content contribution in the form of comments, etc) you are looking for. Publish your initial ‘static’ articles about your company, services or products. Start blogging!

Social Networking
Search for the blogs related to yours. Leave comments, contribute in discussions. Develop the ‘Trust’ and the feeling of the ‘Authority’, associated with you and your company name. Trust and respect will help you bring visitors to your blog. Some of those visitors are partners and some your future clients! The sales process is far shorter if they see you as an authority in your industry!

Matt Cuts is a good example of a Business Blogging for Google: http://www.mattcutts.com/blog/


The Content is The King! (Is onsite web site optimisation more important than the offsite optimisation?)

Posted on April 11, 2008 by SEO Consultant (admin) in Search Engine Optimisation, SEO, SEO Consultant 1 Comment

The Content is The King! –

Everyone working in the search engine optimisation industry (SEO) is asking themselves the same question: Is onsite optimisation more important than the offsite optimisation today? Are those inbound links from other sites really crucial in determining the sites ranking? Should one invest his time to do the optimisation of the page itself at all if the ranking is determined by the number and the quality of the inbound links?

Here is a test to answer to the question:

1. Register a new domain name.
2. Install some blogging software on it.
3. Set up your blogging software so that is sends a PING to the search engines when a new post is published.
4. Setup and configure the XML Sitemap generation and automatic submission after a new post is published on a blog.
5. Setup the SEO optimisation of your blog posts page – Title, Meta, URL rewriting, H1, H2,…
6. Write your first article with a Title of your blog post as the phrase you want to rank high in Google. For the purpose of this test take an easy 4 or 5 word phrase.
7. Wait from a few minutes to a few days, make a search for the phrase that is a tile of your blog post.
8. If everything is done right – you should have your blog post listed on the No 1. In Google within a week of registering a domain.

Note: there isn’t a single inbound link to that domain at all, and jet it ranks on top of the search for the specific phrase.

Conclusion:

Inbound links are important for your web site search ranking. But inbound links, regardless of their quantity or their quality (importance of the sites linking to you, and text they link to you with) cannot replace the content on your site. The test above proves the opposite scenario – where there are absolutely none inbound links, and the content on a well optimised web page itself made the page to rank on top in the search engine for the relevant keyword.

The Content is The King!


SEO Consultant

Posted on February 15, 2008 by SEO Consultant (admin) in SEO, SEO Consultant Leave a comment

A web site or a blog actually from just another SEO Consultant in Ireland? Like there isn’t enough SEO Consultants?! Well there are many search engine optimization consultants and companies providing search engine optimization services today in Ireland. Perhaps even too many. So why another SEO consultant?!

Here are the reasons why:

  1. I like search engine optimization!
  2. I asked every search engine optimization consultant or specialist if I could outsource my search engine optimization needs to him/her. None of them showed interest.
  3. I was told by many search engine optimization consultants that I have done some impressive results in search engine optimization.
  4. A number of existing and potential new clients asked for the search engine optimization service.
  5. The general awareness of the SEO in the Irish market is forming up.
  6. There is no clear market leader within the existing companies providing the SEO
    services.

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