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Web Analytics is not for measuring unique visitors to the web site

The single biggest mistake companies do is running web traffic analytics without a purpose. We record tons of data. And yet our data collected (Business intelligence) has very little impact on the business in terms of action taken by company leaders. Almost always we dive into the ocean of data first. We never ask ourselves […]

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How to interview SEO people?

Hiring an SEO Manger, PPC Analyst, SEM Manager, Online Marketing Manager or a Digital Marketing Manager? For all those you are looking for someone who truly understands the SEO. More often than not the benefit is if a person is a hands on and ready to roll the sleeves up and get into the programming […]

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HubSpot is definitely a company everyone in the online marketing world should watch closely! I wrote about them before, and still use their Grader products. I got a preview of the new book by: Brian Halligan and Dharmesh Shah, both co-founders of HubSpot: Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New […]

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