Tag Archives: engine

Search Keywords Length

There are two major approaches when optimising a web site for the search engine:

1. Low hanging fruit
When a web site is being optimised for a search phrase that almost no other web site is optimised for (at least not intentionally) it is usually fairly easy to get super high ranking super fast. Take a 3 or 4 word search phrase and you can rank almost any web site high for it in no time. The approach is called a ‘Low Hanging Fruit’ since you can really easy get the ‘juice’ (traffic) out to the search engine for a very long phrase.

2. Big Boys SEO
Optimising a web site for a highly used single word search phrase like Cars, Jobs, Travel or Insurance, is the other end of the search engine optimisation. It does differ quite a lot from optimising a web site for a multiple words phrases. Usually far more statistical analysis are utilised. A very definite and precise methodologies are required. Why? Simply because you are not the only one in the playing field here. All your competitors will be optimising for the same keyword. The time required for a decent ranking result is very long, and no stellar success is to be expected. Search engine results pages do not change that much for the single word search phrases at all. Some single words when entered in the search engine generate the same search results listed in the same order for many months!

Should you optimise a web site for a single words phrases or for a multiple words search phrases? The following statistics published by OneStat.com will help you:

Search Keywords Length

The 7 most used word phrases in search engines on the web are:

1. – 2 word phrases – 32.58%
2. – 3 word phrase – 25.61%
3. – 1 word phrases – 19.02%
4. – 4 word phrases – 12.83%
5. – 5 word phrases – 5.64%
6. – 6 word phrases – 2.32%
7. – 7 word phrases – 0.98%

Two word phrases are the most used search phrases in the search engines. And now even more surprising to the most of us is the fact that the three word phrases are closely following! Only then do a single word phrases come in the picture with less than one fifth if the overall traffic. Having a insurance web site listed 1st in Google for the word ‘Insurance’ will only bring one fifth of the (possible) traffic for that single word listing. Optimising your pages forthe two and search phrases containing two and three keywords will bring the majority of the traffic to any web site.

There is no such thing as Bad Web Traffic!

In the article: Good Google Web Traffic – Bad Google Web Traffic I defined some web traffic as ‘Bad’. The fact is that in most online businesses there is the traffic that the business will profit from and there is that ‘other’ web traffic.

The relevancy plays the crucial role. If the visitors are brought to the web site that does not provide them with what they come to find on the web site, they will leave. If they leave from the same page they have landed on – there is no benefit to the business from such a visitors. The only way such visitors could contribute to the business is to click on the advertisement on your web site. But that’s a whole different story…

The point is that having thousands of visitors on the web site is worthless if those visitors ended up on the web site ‘by mistake’. It is extremely important when purchasing the advertisement on a web site to analyze the traffic, and see where and how is this traffic ending up on a web site that is being evaluated. It is not only important to check if it is ranked high for the relevant terms, but to check the figures from the competition, and try to find out if it is ranked high for unrelated search terms – and gaining a huge traffic from such unrelated search terms. It seems like an impossible task, but a number of search engine ranking tools can help to achieve the task fairly quickly.

SEO Strategy

The right time to start planning your SEO Strategy is before you start the development of your web site. The SEO Strategy has to be taken into account while developing the site. Applying the SEO to the finished site will take more time and resources. It will waste your money. In some cases it will actually be more cost effective to build the completely new site, but this time with the SEO Strategy aspects in mind.

Your SEO Strategy needs to be based on the type of the site you are building. Some sites are likely to get (inbound) links to them and some are not. If your site is one of those that get the inbound links naturally (directories etc) you should evaluate if the inbound links should point to the main (home) page of your site – or would you be better off with ‘deep’ links that are theme based. If your site is not the natural “link magnet”, you need to think of the way to encourage webmasters to link to you.

The Content
The content is your best bet in the search engine optimisation. The qualities of the content that Google values are:

    quantity
    unique
    fresh
    well formatted – with keywords standing out

To rank your content high in Google it needs to be:

    broken down in the separate pages
    the right keyword density per page
    Each page optimized for one or two keywords only
    The unique TITLE Tag on each page – that contains the keyword the page is optimised for
    The unique set of META Keywords Tags – containing the keywords the page is optimised for and more
    The unique META Description Tags – containing,… you get it by now, don’t you?

Google is a bit like an accountant, it counts the words in various ways. You need to get the words in your web pages to get ranked for them. It is this basic fact that people forget.

The Links
When you have developed your site, filled it with your content, and applied all the on page optimisation, it is the time to tell the Google about it. Or the on page sitemap or the one submitted directly to Google is the starting point only. The key part of your SEO Strategy needs to be the way of obtaining the inbound links. Exchanging the links is a way for some sites, but the most of the sites your content quality will need to act as a link bait from the other web sites. The higher quality of the content the larger likelihood you will attract inbound links.

Diversifying your content is the best way to increase the chances of getting the inbound links. There needs to be something for everyone (in your target market). Naming your articles you have a way of controlling the text the inbound links will link to you with (anchor text), so here your keywords come again.

It is the combination of this onsite search engine optimisation and offsite optimisation, that is building links to your site that generates the results. One alone, even if perfect will not get any site ranked high.

Oh yes, choose your keywords before doing anything else! This is the most common mistake, not to do the proper in depth keywords analysis before you start planning your SEO Strategy.

Google: Search Engine Optimization

The page where Google describes the Search engine optimization has a nice definition at the start:

SEO is an abbreviation for “search engine optimizer.” Many SEOs and other agencies and consultants provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted.

If you look at the quoted text, you will even notice a typo in it, an unusual occurrence on Google’s pages. It is obvious that this is a very sensitive page on their site, and was not published in the usual way since the editors and proof readers would easily spot the error.

Google obviously has a problem presenting any data about SEO on its web ssite. It is understandable since SEO is in its core the reverse engineering of the search algorithm that Google is hiding vigorously.

But Google’s definition of the SEO does not stop there. It continues with:

However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.

Further on the words like used on that page are : Beware, avoid, doubts, trust, illegal, spam, illicit practice, illusion, skeptical,… ad the list goes on an on.

The page where Google explains what SEO is actually ends up with the following text:

If you feel that you were deceived by an SEO in some way, you may want to report it.
The Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on “File a Complaint Online,” call 1-877-FTC-HELP, or write to:
Federal Trade Commission
CRC-240
Washington, D.C. 20580
If your complaint is against a company in another country, please file it at http://www.econsumer.gov/.

It really is very obvious that Google wants you to think about SEO as a blasphemy if nothing worse. Are they really so afraid of the people looking into the search engine optimization? Is scare tactics really the best approach here? My opinion is that this is the result of the lack of analysis on how will this reach the reader. It is negative. Negative is not professional (in most cultures). Pointing your visitors to the avenues of placing complaints about companies is just a bit inappropriate from the Google PR people. Search engine optimization should not be their problem unless they make it so themselves.

22 hours later – SEO Consultant in Google index!

A new domain registered and submitted to Google will show in the search engine results pages (SERP) in 22 hours.

This is the answer to the SEO Speed Test: SEOConsultant.ie in Google.ie?

The first milestone was to got the SEO Consultant web stite (SEOConsultant.ie) listed in the Google’s search engine results pages. It took 22 hours.

The next milestone is to get the SEO Consultant web site listed on the First page results in Google.

After the first indexing the domain SEO Consultant domain is ranked number one and two for the domain name ‘’seoconsultant’.
http://www.google.ie/search?&q=seoconsultant
SEO Consultant (SEOConsultant.ie domain) indexed in Google SERP

It is also ranked in the first page on the 7th place for the keyphrase ‘seo consultant’
http://www.google.ie/search?&q=seo+consultant

For the same phrase ‘seo consultant’ when a option ‘pages from Ireland’ is selected the SEO Consultant web page is ranked number one:
http://www.google.ie/search?&q=seo+consultant&meta=cr%3DcountryIE

SEO Consultant first in Google.ie for pages in Ireland

The conclusion of this fist part of the test it that it takes Google about 22 hours to include the domain in its index from the submission time. The next goal of the SEO Speed Test: SEOConsultant.ie in Google.ie? is to see the length of time required to list the domain on the first page for the part of the domain name – the word, or the abbreviation to be more precise – ‘SEO’.

First Page Results on Google

Anyone who ever had a web site wanted his web site to appear on the first page in Google for the important keywords. People just assume that since they invested into the development of their web site, that they ‘deserve’ to be listed, and listed high in the search engine results pages (SERP) What people do not consider is the size of the competition. Google itself for many, many years shows exactly that – The size of the competition, besides every search result it produces. Check the image below showing the number of pages that Google has indexed that contain the word ‘SEO’.

Results 1 – 10 of about 165,000,000 for seo.

Google: Results 1 - 10 of about 165,000,000 for seo.

What Google is telling us is that there is about 165 millions of pages of the web pages that contain the word SEO that Google has found and included in the search engine results. By default Google shows 10 pages per page, so the first page only shows the top 10 of the 165 millions of pages. Jet every site owner wants to get listed there. Unfortunately there is space for the top ten web sites only.

To display more relevant and local search results Google does not display the same results to everyone. Based on your location (your IP actually) Google will display the results that are ‘more relative’ to your location that the overall top 10 highest ranked pages.

Google even allows limiting the search results to just the pages it has indexed from your country. For our sample search for the word ‘SEO’ if the option ’pages from Ireland’ is checked, note that the result actually contains a much smaller sumo of pages, just 274 000 pages as opposed of the 165 000 000 pages on the whole web that Google has in it’s index.

Google: search for the word ‘SEO’ if the option ’pages from Ireland’ is checked

Note that the search results page with the ’pages in Ireland’ option selected contains far more local web sites, the majority of them the Irish domains ending with the ‘ie’ or ‘,com’s’ hosted on the servers in Ireland.

Knowing that there is about 274 000 pages in Ireland and 165 000 000 pages on the web that all compete for the same keyword ‘SEO’, how likely is that this new web site SEO Consultant will ever get listed on the first page as specified in the SEO Speed Test?