SEO Consultant Ireland

What is the best SEO Software?

That is a question I get asked from almost every client. Jet I never really know how to answer that question. Why is that?

There are number of the SEO tools I have used and still use a number of them, depending on the site I am optimising. I wrote about a number of the SEO Tools on this site, and Hubspot is the one I use for a long time. They keep coming out with a new tools, relevant to the new things that happen on the web. Hubspot Twitter Grader is just another fine example!

I Wrote about the Stompernet Site Seer, a whole list of Google SEO tools like Google Webmaster Tools, KeywordSpy and many others.

But to answer the question – What is the best SEO Software, I simply cannot. I just realized I never even wrote a blog post about a single SEO Sofware package. Is WebCEO, SEOElite, Internet Business Promoter (IBP), SEO Suite, SEO Studio, and a long list of other SEO Software packages really not worth an article?

Well in all fairness they surely are! But each of them will cover a few task SEO specialist does, and try to automate the process in completing those tasks. Most of the SEO Software does a great job.

The unfortunate fact is that there is no SEO Software that does it all even for one type of the web site. I actually use Excel and Notepad more than any purpose built SEO Software.

The fact that my last blog post is about 2 months old is a sign that something happened to the blog, or actually happened to the author of the blog. So what happened exactly that made me effectively stop blogging?

Twitter, Blogger, Facebook and LinkedIN happened!!!

When you interlink Twitter, LinkedIN, Facebook and your own Blog, strange things happen.

LinkedIN – ‘The Professionals Social Network’

The Social Networks drive traffic to your blog, that sends them back to your Social Networks. The referral web traffic is just huge! A single LinkedIN Group article posting (super targeted audience!) can bring hundreds of people within a day to your site, and literally thousands within a 30 day period. Remember it is only the people within that LinkedIN group who see that link to your site so you actually see the LinkedIN Profiles of your incoming web site traffic.

Twitter – ‘The Time Waster’

Whoever tells you that he knows how to use Twitter for anything business related is probably smarter than people who invented Twitter themselves. There is no Cook Book on how to use Twitter successfully. There are lot of eBooks on how to use Twitter, but none is promising ANY success. No one can tell you how will Twitter positively affect your revenue. Anyone who used Twitter can tell you how Twitter will kill your productivity!

The success in using Twitter or the successes we (heavy users – with lots of time invested in it) all had are all sporadic and completely unpredictable. We cannot really define why any of them happened. This is why Twitter usage is unpredictable, and the success path is less obvious than with any other social network.

Just be aware that Twitter as well as LinkedIN drives extremely targeted traffic to your site. So use it wisely. 140 characters (minus the length of your URL) is a very short message space!

Facebook – ‘My Private Life and just FUN!’

The European usage of Facebook greatly differs from the way they use it in the US. On our side of the ‘pond’ we use Facebook for fun. Your Friends and Family are in your Facebook contacts far more often that someone you do or plan to do business with.

Niche Social Networking Sites

There are a lot of industry specific networks, based most often on NING or similar platforms. Those as well give you a chance to drive their web traffic to your site, but publishing articles on those networks inviting the users to come and see more info on your own site. This is again targeted referral traffic – so the highest quality visitors that you can imagine.

Inbound Linking

One aspect of the usage of the Social Networking sites for building web traffic is to get the referral traffic from them. The other aspect is the inbound linking. If the links on those sites are ‘Clean Links’, meaning no redirects or the nofollow tag used – those are nice inbound links to your site. Since the search engines just love the social networking sites, especially the ones where the whole content is ‘open to them’ – meaning no user login is required to read all the pages, the links from those sites are very good form the search engine perspective. A good social networker will therefore use the social networks to get the referral traffic, and in the same time place lots of one way inbound links to his site.