SEO Consultant Ireland

How to handle the SEO jobs?

Irish companies are still not 100% sure if to have the SEO outsourced to the specialist SEO Company, or to hire SEO staff directly, and have them work onsite. The constant barrage from the SPAM email offers from mostly Far East SEO companies and their low pricing and the high contract rates of the local Irish SEO companies and professionals mate things even worse! To outsource to an unknown company on the other side of the world, or to hire a local provider – who will in most cases charge you twice more?

The reason it is so hard to hire a SEO staff or engage a SEO company is that there is relatively little understanding on what SEO really is. It is not uncommon to hear the completely opposite opinions and definitions on what the SEO is. Some people bring in the pay per click (PPC) in it, some talk about on site and off site SEO, some talk about link building (now, how do you build a link?). The social media, made things even more complex lately.

So how do you hire someone not knowing nothing neither on what the task on hand is, nor the results that are to be achieved? You are quite likely to fail. If you stick to it, you are quite likely to fail a few times as well.

The same is true if you hire internally or a external SEO vendor.

Do it yourself SEO jobs are the natural result of this situation. You either try to do it yourself if you are a small company, or you ask the existing staff you have to learn and do the SEO tasks for you. That is even more often a recipe for the disaster. You are asking of your staff to do a SEO job that they have not been trained for and have no experience in it. Jet somehow you expect them to succeed?

Hiring for SEO jobs is tough.

The best peace of the advice is to get a the best SEO professional you can get – to help you and do the job interviews for you. Regardless if you are hiring an external SEO company, or a onsite SEO vendor, or the person to do SEO inhouse on your payroll. You are far likely to get the right one to do your SEO jobs than trying to asses the candidates yourself (presuming you are not a SEO specialist yourself!).

http://www.irishjobsinireland.com/

How important is a domain name for your web site?
Hat impact will the presence of the important search phrases within your domain name have on your web traffic?
Is it important to have a search phrases in the domain name?

All interesting questions. The SEO gurus disagree completely on this, so here are the findings of the real life test of the site: http://www.irishjobsinireland.com/.

Here is a site that has a very descriptive domain name: Irish Jobs in Ireland. It contains the phrases Irish Jobs, and Jobs in Ireland. A site is published about a year ago. The site has some content as well. The number of sites are linking to it, so both Google and Yahoo visit it from time to time.

After a year the Google PR is still 0.

For the phrase: Irish Jobs in Ireland it is only on the 8th spot in Google.ie. For the Irish Jobs or Jobs in Ireland… it is not on the first page.

The concussion is that the search phrase in the domain name helps, but alone cannot do anything meaningful to your web site traffic from the search engines.

There are two major approaches when optimising a web site for the search engine:

1. Low hanging fruit
When a web site is being optimised for a search phrase that almost no other web site is optimised for (at least not intentionally) it is usually fairly easy to get super high ranking super fast. Take a 3 or 4 word search phrase and you can rank almost any web site high for it in no time. The approach is called a ‘Low Hanging Fruit’ since you can really easy get the ‘juice’ (traffic) out to the search engine for a very long phrase.

2. Big Boys SEO
Optimising a web site for a highly used single word search phrase like Cars, Jobs, Travel or Insurance, is the other end of the search engine optimisation. It does differ quite a lot from optimising a web site for a multiple words phrases. Usually far more statistical analysis are utilised. A very definite and precise methodologies are required. Why? Simply because you are not the only one in the playing field here. All your competitors will be optimising for the same keyword. The time required for a decent ranking result is very long, and no stellar success is to be expected. Search engine results pages do not change that much for the single word search phrases at all. Some single words when entered in the search engine generate the same search results listed in the same order for many months!

Should you optimise a web site for a single words phrases or for a multiple words search phrases? The following statistics published by OneStat.com will help you:

The 7 most used word phrases in search engines on the web are:

1. - 2 word phrases - 32.58%
2. - 3 word phrase - 25.61%
3. - 1 word phrases - 19.02%
4. - 4 word phrases - 12.83%
5. - 5 word phrases - 5.64%
6. - 6 word phrases - 2.32%
7. - 7 word phrases - 0.98%

Two word phrases are the most used search phrases in the search engines. And now even more surprising to the most of us is the fact that the three word phrases are closely following! Only then do a single word phrases come in the picture with less than one fifth if the overall traffic. Having a insurance web site listed 1st in Google for the word ‘Insurance’ will only bring one fifth of the (possible) traffic for that single word listing. Optimising your pages forthe two and search phrases containing two and three keywords will bring the majority of the traffic to any web site.