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SEO Manager Are you an SEO guru? Do your friends make fun of you for working on the Internet? Do phrases like “Link Building” & “Optimisation” turn you on? Paddy Power has the answer for you. Well, the answer to some of your problems. Clearly you have issues. We’re looking to hire a SEO expert […]

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Here is a short checklist for creating your online marketing budget. Print it and try to set a figure next to each of the activity listed below: Copywriting Web site copy Blog Press Releases Whitepaper Newsletter Link Building Related Industry Directory Geographical Directory (your Local, or your  target market’s Local) Link exchange with related sites […]

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Link building is usually considered as a part of the search engine optimization. The reason for it is that the search engines value links pointing to a web site. The text used to generate a link is called the Anchor Text, and the search engines associate your site with the keywords used in the links […]

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It is quite easy to spend you marketing euros in the offline world. You just go to any of the leading advertising agencies and let them create the advertising campaign and let them run it for you. They will create it, and purchase the media (for a better price that what you can since they […]

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An interesting question posted in the LinkedIN Answers by Tim Van Der Stek: Is there money to be made by posting links of other websites on your own website? Do you need a middle man to accomplish something like this? How can you find out the going rates? And my LinkedIn Answer: Google will not […]

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Blogging is a way of building the inbound links. How? You blog, about interesting topics (link bait). Then you put comments on related and relevant blogs with a link to your blog / articles. You submit your RSS feed to wherever you see fit, and you submit your blog to the blog search engines. Outsourcing […]

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