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Here is a short checklist for creating your online marketing budget. Print it and try to set a figure next to each of the activity listed below: Copywriting Web site copy Blog Press Releases Whitepaper Newsletter Link Building Related Industry Directory Geographical Directory (your Local, or your  target market’s Local) Link exchange with related sites […]

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Link building is usually considered as a part of the search engine optimization. The reason for it is that the search engines value links pointing to a web site. The text used to generate a link is called the Anchor Text, and the search engines associate your site with the keywords used in the links […]

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An interesting question posted in the LinkedIN Answers by Tim Van Der Stek: Is there money to be made by posting links of other websites on your own website? Do you need a middle man to accomplish something like this? How can you find out the going rates? And my LinkedIn Answer: Google will not […]

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