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Web Analytics is not for measuring unique visitors to the web site

The single biggest mistake companies do is running web traffic analytics without a purpose. We record tons of data. And yet our data collected (Business intelligence) has very little impact on the business in terms of action taken by company leaders. Almost always we dive into the ocean of data first. We never ask ourselves […]

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Here is a short checklist for creating your online marketing budget. Print it and try to set a figure next to each of the activity listed below: Copywriting Web site copy Blog Press Releases Whitepaper Newsletter Link Building Related Industry Directory Geographical Directory (your Local, or your  target market’s Local) Link exchange with related sites […]

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Any Business Plan has to include a Marketing Plan of some sort. For the Internet based businesses our Marketing Plan will most likely be one of the main sections. When it comes to writing the Online Marketing Budget, the whole list of problems start. Why is that? Pay Per Click Budget Online Marketing people will […]

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Irish web development companies are giving away a free SEO services to their clients. Sounds like a dream? In most cases it is not really free as advertised. In most cases it is a free SEO package offered to the clients who purchase a web site from a web development company. Another approach that web […]

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The PPC Market in Ireland is as the most industries hit hard in the last months. The bit price (CPC) for the huge range of keywords is just gone wild. The clicks are either Extremely expensive (CPC) That is a sign of many advertisers biding for the keyword they think is important for their business. […]

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If you had enough of reading about SEO, that is supposed to be so simple and easy, and jet somehow does not happen with YOUR site, here is an easy way out! The PPC World of Google AdWords. Here is the Table of Contents of the Whitepaper published earlier this year (see About section for […]

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Blogging is the extension of a company marketing department or a public relations department. There certainly is a need for a dedicated resource to mange not only the company blog, but the whole plethora of the social media sites and online networks. How to structure and organise your company blogging? Create a new position. Call […]

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Online Marketing Budget: Search Engine Optimisation vs. Search Engine Marketing Any web site owner wants to get visitors on their web site. Therefore the web site owners are competing for the same visitors. There is a definite total number of people surfing the web. The number of web sites is growing relatively faster than the […]

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