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+++ No Comment +++ Got to get my Stratocaster out one of these days…

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The PPC Market in Ireland is as the most industries hit hard in the last months. The bit price (CPC) for the huge range of keywords is just gone wild. The clicks are either Extremely expensive (CPC) That is a sign of many advertisers biding for the keyword they think is important for their business. […]

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The mystery around the search engine optimization is slowly disappearing, but the large proportion of the online marketing people are still not quite sure what exactly the search engine optimization is. There are still people who are 100% hooked in the META Tags (and meta tags only!). There is a lot of people who still […]

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The most important tool for any online marketer is the log analyser. It reads your web site log files and generated various reports to present the data in the user readable and understandable value. Younger online marketers, probably don’t even know what the log analyser stands for, since Google bought Urchin, and made it free […]

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With the SEO staff there is always a dilemma, if to put them in the IT or the Marketing department. Unfortunately that is the one that does not really have the right answer. SEO should not really be neither with the IT nor Marketing. SEO staff need to be in between those two, probably reporting […]

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An interesting question posted in the LinkedIN Answers by Tim Van Der Stek: Is there money to be made by posting links of other websites on your own website? Do you need a middle man to accomplish something like this? How can you find out the going rates? And my LinkedIn Answer: Google will not […]

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Well perhaps not really ‘The Ultimate’ but certainly the interesting one. It is far more geared towards helping you to manage your Google AdWords campaign (or basically steal your competitors one!), but has an interesting SEO Ranking report as well. Their SEO ranking tool is missing the Internationalisation that they support quite well in the […]

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The vast majority of the web sites have almost no traffic at all. How about yours? Almost anyone who published a web site realised after the hype in the office quieted, that there is something missing. There was no visitors on the web site. You learned to be patient, and have been watching the web […]

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It would be very nice, and the whole SEO ‘science’ would be much better perceived and accepted by the marketing people if the SEO work could be measured somehow. Imagine the tool or a process that will tell you on the scale 1 to 100 – exactly where your web site is? Web Site Grader […]

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Blogging is the extension of a company marketing department or a public relations department. There certainly is a need for a dedicated resource to mange not only the company blog, but the whole plethora of the social media sites and online networks. How to structure and organise your company blogging? Create a new position. Call […]

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