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Online marketers around the globe (particularly in the UK) are increasingly turning to search marketing tactics. Fifty-five percent of respondents said they planned to raise spending on SEO, and 45% said the same of paid search. In addition, 31% of SEO and 32% of paid search users said they intended to maintain their budgets.

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The most important tool for any online marketer is the log analyser. It reads your web site log files and generated various reports to present the data in the user readable and understandable value. Younger online marketers, probably don’t even know what the log analyser stands for, since Google bought Urchin, and made it free […]

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