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Search engines are searching and indexing text found on the web sites. Their popper name should be Web Text Search Engines. Grossly simplified here is how they work in few simplified steps: Users submit web pages to indexed. Search engines ‘follow’ the links on those sites and find other sites to index. Following links on […]

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First there was Marketing. Then they invented the Internet, Google, and the search engine optimization was born! Marketing people felt under the threat. Is SEO going to replace the need for marketing in general? Where we are today in the evolution of the online marketing is that the SEO is the key ingredient of most […]

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Any Business Plan has to include a Marketing Plan of some sort. For the Internet based businesses our Marketing Plan will most likely be one of the main sections. When it comes to writing the Online Marketing Budget, the whole list of problems start. Why is that? Pay Per Click Budget Online Marketing people will […]

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There are three basic stands you can chose when it comes to Online Marketing. I don’t care about the Web! You can simply chose to ignore it. Here are the reasons for it: Your target market might not the using the Internet. Your product or a service might not be applicable to be advertised online. […]

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Anyone who has a web site where the traffic is crucial to the success of the web site is pulling his hairs in the last couple of months. Why? On average the total amount of the Internet traffic is falling. If you monitor the web traffic of 100 or more web sites, you cannot not […]

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The importance of blogging for business is pretty much undisputed at this stage. Even the worst ‘hard core conservative’ marketers do admit that the blog is one of the most powerful online marketing tools in existence today. The problem with blogs is that it is not easy to start, and it is even harder to […]

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Blogging is the extension of a company marketing department or a public relations department. There certainly is a need for a dedicated resource to mange not only the company blog, but the whole plethora of the social media sites and online networks. How to structure and organise your company blogging? Create a new position. Call […]

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Online Marketing Budget: Search Engine Optimisation vs. Search Engine Marketing Any web site owner wants to get visitors on their web site. Therefore the web site owners are competing for the same visitors. There is a definite total number of people surfing the web. The number of web sites is growing relatively faster than the […]

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