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February 19, 2009
by SEO Consultant (admin)
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Recession in the Irish PPC Market

The PPC Market in Ireland is as the most industries hit hard in the last months. The bit price (CPC) for the huge range of keywords is just gone wild. The clicks are either Extremely expensive (CPC) That is a … Continue reading

February 6, 2009
by SEO Consultant (admin)
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Understanding your web site visitors

When you manage to capture your web site visitors, understanding how you did it is extremely important to base your future efforts on how to grow your web site traffic. Here are the basic questions you need to answer for … Continue reading

January 23, 2009
by SEO Consultant (admin)
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Search Engine Optimization is like….

The mystery around the search engine optimization is slowly disappearing, but the large proportion of the online marketing people are still not quite sure what exactly the search engine optimization is. There are still people who are 100% hooked in … Continue reading

November 9, 2008
by SEO Consultant (admin)
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Keyword Analysis

Wordtracker: People use different words when they search for your products online. Use these ‘keywords’ in your website copy and people will find your site when they search. Sounds simple this Keyword Analysis, doesn’t it? But in the reality this … Continue reading

October 12, 2008
by SEO Consultant (admin)
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Internet Advertising Revenue 2008

Despite an economic turndown, online advertising–and search marketing (SEM) in particular–is managing to keep its market intact, according to reports on Tuesday by an industry trade group and Wall Street analyst: IAB Internet Advertising Revenue Report Shows First Half of … Continue reading

October 9, 2008
by SEO Consultant (admin)
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Yahoo Web Analytics

The most important tool for any online marketer is the log analyser. It reads your web site log files and generated various reports to present the data in the user readable and understandable value. Younger online marketers, probably don’t even … Continue reading

September 23, 2008
by SEO Consultant (admin)
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Ireland Search Engine Marketing Report 2008

If you had enough of reading about SEO, that is supposed to be so simple and easy, and jet somehow does not happen with YOUR site, here is an easy way out! The PPC World of Google AdWords. Here is … Continue reading

August 12, 2008
by SEO Consultant (admin)
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Invert Pyramid – Writing for the Web

The rule in online publishing is to put your main thought at the very beginning of the article. The title is what gets read first. It acts as a filter. Poor title – lost visitor. The subtitle is the second … Continue reading

May 30, 2008
by SEO Consultant (admin)
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SEO: To Outsource or Not to Outsource?

SEO: To Outsource or Not to Outsource? A raising number of the businesses are linked one way or another to the Internet, and with it in some way with the search engine optimisation (SEO). Interment marketing plays the more and … Continue reading

May 21, 2008
by SEO Consultant (admin)
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SEO Budget? How much does it all cost?

The vast majority of the web sites have almost no traffic at all. How about yours? Almost anyone who sad published a web site realised after the hype in the office quietened, that there is something missing. There was no … Continue reading