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SEO Tools: Website Grader

Posted on May 19, 2008 by SEO Consultant (admin) in Blog, Search Engine Optimisation, SEO, SEO Consultant 2 Comments

It would be very nice, and the whole SEO ‘science’ would be much better perceived and accepted by the marketing people if the SEO work could be measured somehow. Imagine the tool or a process that will tell you on the scale 1 to 100 – exactly where your web site is?

Website Grader - Free SEO Tools Rewiev Web Site Grader is trying to do that exactly! It is the free online website grading service. You just put your URL in it, and it checks all different aspects of your site (including online and offline web site optimisation!) and gives your site the score. It even gives you the brief description of all various elements and checks the web site was scored against.

So is Website Grader good? Is it bad?

Well it is far more good than bad. The advantages are:
1. It is quick
2. It does an fairly rounded check-up of various elements
3. In almost all cases it is correct in what it states
4. It can be used as a ‘Reminder Checklist’.
5. It is nice!!!

What is bad? Well nothing much is bad with Website Grader. If it is used with a grain of salt. If your site gets 100% it does not mean you should stop working on SEO. If you get 95% it does not mean that there are not obvious SEO mistakes on your site!

How to use Website Grader?

The reports that Website Grader should be used in conjunction with all the other SEO reports you have. Trusting anyone in the SEO industry is a bit ‘unreliable’. Who you do trust is your own gut feeling, helped by the number of other sources who tell you the same!

Website Grader is nice. It is really easy to trust it!

SEO Tool - WebSite Grader


Blog About Your Work!

Posted on May 17, 2008 by SEO Consultant (admin) in Blog, SEO, SEO Consultant Leave a comment

The importance of blogging for business is pretty much undisputed at this stage. Even the worst ‘hard core conservative’ marketers do admit that the blog is one of the most powerful online marketing tools in existence today. The problem with blogs is that it is not easy to start, and it is even harder to keep it going. Here are a few tips on how to make your blog successful:

1. Blog about your work
Choose a blog topic, and a perspective to the topic that is closely related to your day to day work. You cannot really blog about what you do exactly, since it is quite likely going to reveal the company secrets. You need to find and angle or the perspective that will allow you to completely open and express yourself, in writing about the topic.

2. Make Blogging a Part of Your Work
To me able to continue publishing your blog post constantly, you need to allocate time for it. You need to schedule a time when you will not be distracted by your phone, email, instant messaging, Skype, colleague inviting you for a cup of coffee. Blogging for Business has to be treated as a serious business. If you allow blogging to be low on the list of your priorities, your blog will suffer from irregularity of posting. If you do not devote your time to it, it will most likely simply… wilt.

Business success is a blog killer!

If you business blog is not about your own business, you are likely to quit blogging quickly! I just noticed I did not post a single blog post to my blog for a full 10 days. I was simply too busy. Clients ringing, requesting, demanding,… and you just do not have the time. Well it is all wrong. You need to plan, and manage the changes the blogging brings:
1. Allocate the time required for blogging
2. Allocate the additional time (resources) required to manage the increase of the new business that came as a result of blogging
3. Make sure the increased volume of your primary work does not eat up the time you allocated for blogging initially! :)


Blogging and Business

Posted on May 2, 2008 by SEO Consultant (admin) in SEO 1 Comment

Blogging is the extension of a company marketing department or a public relations department.
There certainly is a need for a dedicated resource to mange not only the company blog, but the whole plethora of the social media sites and online networks.

How to structure and organise your company blogging?

Create a new position. Call it a ‘Chief Blogger’ or however your companies position titles are structured. Do not make it report to the Marketing manager, but to the same head where the Marketing Manager is reporting. Allocate a percentage of your marketing budget to the Blogging Department.

What should a Chief Blogger do?

Company Business Blog
The first step into the blogging world is to create a company blog under the company domain. Structure your blog based on the type and amount of the content you intend to publish, and the participation (content contribution in the form of comments, etc) you are looking for. Publish your initial ‘static’ articles about your company, services or products. Start blogging!

Social Networking
Search for the blogs related to yours. Leave comments, contribute in discussions. Develop the ‘Trust’ and the feeling of the ‘Authority’, associated with you and your company name. Trust and respect will help you bring visitors to your blog. Some of those visitors are partners and some your future clients! The sales process is far shorter if they see you as an authority in your industry!

Matt Cuts is a good example of a Business Blogging for Google: http://www.mattcutts.com/blog/


There is no such thing as Bad Web Traffic!

Posted on March 7, 2008 by SEO Consultant (admin) in Search Engine Optimisation, SEO Leave a comment

In the article: Good Google Web Traffic – Bad Google Web Traffic I defined some web traffic as ‘Bad’. The fact is that in most online businesses there is the traffic that the business will profit from and there is that ‘other’ web traffic.

The relevancy plays the crucial role. If the visitors are brought to the web site that does not provide them with what they come to find on the web site, they will leave. If they leave from the same page they have landed on – there is no benefit to the business from such a visitors. The only way such visitors could contribute to the business is to click on the advertisement on your web site. But that’s a whole different story…

The point is that having thousands of visitors on the web site is worthless if those visitors ended up on the web site ‘by mistake’. It is extremely important when purchasing the advertisement on a web site to analyze the traffic, and see where and how is this traffic ending up on a web site that is being evaluated. It is not only important to check if it is ranked high for the relevant terms, but to check the figures from the competition, and try to find out if it is ranked high for unrelated search terms – and gaining a huge traffic from such unrelated search terms. It seems like an impossible task, but a number of search engine ranking tools can help to achieve the task fairly quickly.


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