To achieve this Google, and any other search engine for that matter has to make sure it does not contain more than one copy of the same site in its index. Bear in mind that the different images and different colours and font styles mean nothing to Google since Google is a text search engine. The fact that the web site can look completely different to the visitor means nothing to the search engine as long as the text on the pages is the same.

http://www.copyscape.com is a search engine that is looking for the sites that are similar to yours. It is actually connection to the Google API to find duplicates. If you feel you have a problem ranking your site it is worth checking if there is another copy on the web.

Why is my web site copied?

Web traffic has a value. Web traffic can be monetised. Google AdSense is one of the simplest ways to do it. IF you have a web site with visitors, Google will gladly become your partner and serve the ads from their Google AdWords customers on your pages.

The content of the page is the key of acquiring the web site traffic from the natural results in the search engines. This is why people copy your content to publish it to their own web site. Is it legal? Absolutely not. Does it hurt your web site ranking – in most cases yes. Should yo be doing something about it – yes if you intend to rank your website content high in the search engine results pages.

SEO Consultant (we) also provide the service of managing the duplicate content issues for the clients. Contact us and we can help you if your content gets copied.

People use different words when they search for your products online. Use these ‘keywords’ in your website copy and people will find your site when they search.

Sounds simple this Keyword Analysis, doesn’t it?

But in the reality this is it. You need to use the words you want to be found for on your own web site. Google is the Indexing Service in its essence. It reads web pages and answers the users searches based on the search phrases. Yahoo, MSN or any other search engine is the same.

So what is and how to do Keywords Analysis?

Keyword Analysis is the process of finding the keywords you should use on your site. There are number of tools that can help you expand your original list. The list can actually start from the one word. For example let’s say that this site is about ‘SEO’. The aim is that people who are looking for SEO in the search engines find this site. The most obvious way to do it is to use the keyword SEO a lot around a site. But not everyone will just type SEO in the search engine. People might type a search phrase like ‘SEO Ireland’, or ‘SEO Dublin’. Someone else will type ‘Best SEO’ or ‘SEO Company’. Someone will type ‘Search Engine Optimisation’. There are numerous ways one cal search for the topic, or something in particular about that topic. This is where Keyword Analysis comes in. Use the tools to suggest you the lists of keywords related to yours. Then put the synonyms in the tools and request suggestions for those as well. Include in your list of keywords ALL the ones related to your original term.

Keywords Analysis will give a list of thousand or more keywords. If you repeat the steps above multiple times, you will end up with a number of thousands. It is good. But what is the value of each keyword?

The value of a keyword is defined by the number of web sites competing for it (the less the better since it is more likely your site can get on top) and the volume of the searches performed for it. The more searches are made each day for that keyword the more traffic the keyword brings to the top ranked sites. Use this Keyword Value calculation to determine what are the most important keywords and take a special attention to those. Those are the keywords you will want to use a lot on your site, and most likely create a separate page dedicated to each one of them. That page will be used as a Landing Page for the search traffic for that keyword.

A good web traffic from Google search engine is the traffic of the visitors from from Google and found what they have been looking for on the web site. What this means is that the text in the search engine results page (SERP) that has represented the site (title, two lines of text and the web address) was descriptive and it represented well the page where the visitor was brought. A visitor who found what he was looking for will not click ‘Back’ in the browser to see the search results again and choose a different listing, but will stay on your page. If the web page is related to the topic a visitor is interested in, and the content is well distributed under easy to find headings, the visitor will most likely open a few more pages on your site.

How to recognise a Good Google Web Traffic in your web log files?

A good web traffic is the visitor who comes to your page and does not leave your site from that same page, especially without visiting any other page. Check web site visitors paths through the web site, and where you see a path that contains more than one page on your site – it is an interested visitor. If the referring page to the page the visitor came to (landing page) your site is Google, it is the Good Visitor from Google.

How to recognise a Bad Google Web Traffic in your web log files?

If the visitor paths contain the entries where the landing page is the exit page it is a clear indication that the web site visitor did not find what he was looking for you the site and have left without browsing around at all. If you notice that there are number of visitors from Google (or any other search engine) who just come to your site – and leave straight away, it is a clear indication that the listing of your site the way Google represented it is not what the visitor found on the landing page. Check the way Google represented your page in the search engine results page, and compare that text with what your web page contains. If the visitor cannot quickly find those same words or phrases from the SERP on top of the landing page – in most cases you have just generated a Bad Google Web Traffic.