SEO Consultant Ireland

How to handle the SEO jobs?

Irish companies are still not 100% sure if to have the SEO outsourced to the specialist SEO Company, or to hire SEO staff directly, and have them work onsite. The constant barrage from the SPAM email offers from mostly Far East SEO companies and their low pricing and the high contract rates of the local Irish SEO companies and professionals mate things even worse! To outsource to an unknown company on the other side of the world, or to hire a local provider – who will in most cases charge you twice more?

The reason it is so hard to hire a SEO staff or engage a SEO company is that there is relatively little understanding on what SEO really is. It is not uncommon to hear the completely opposite opinions and definitions on what the SEO is. Some people bring in the pay per click (PPC) in it, some talk about on site and off site SEO, some talk about link building (now, how do you build a link?). The social media, made things even more complex lately.

So how do you hire someone not knowing nothing neither on what the task on hand is, nor the results that are to be achieved? You are quite likely to fail. If you stick to it, you are quite likely to fail a few times as well.

The same is true if you hire internally or a external SEO vendor.

Do it yourself SEO jobs are the natural result of this situation. You either try to do it yourself if you are a small company, or you ask the existing staff you have to learn and do the SEO tasks for you. That is even more often a recipe for the disaster. You are asking of your staff to do a SEO job that they have not been trained for and have no experience in it. Jet somehow you expect them to succeed?

Hiring for SEO jobs is tough.

The best peace of the advice is to get a the best SEO professional you can get – to help you and do the job interviews for you. Regardless if you are hiring an external SEO company, or a onsite SEO vendor, or the person to do SEO inhouse on your payroll. You are far likely to get the right one to do your SEO jobs than trying to asses the candidates yourself (presuming you are not a SEO specialist yourself!).

You are as likely to choose a wrong SEO Company as to hire a wrong SEO employee. If you know about SEO you will choose the right one, if you do not, ask for help externally.

Inhouse SEO

Imagine that you manage to hire and really hire the 100% best candidate as you SEO guy. And he/she is the best in what he does, in his little niche of SEO. For this example he is the best ‘Link Ninja’. He generates the inbound links from the huge number of sites with minimal budget (you didn’t think links are free did you?).

12 months pass by, and he is up for review. What are his goals for the next 12 months that you are going to base his performance bonus? To achieve 20% more inbound links than last year? And a year after again the same?!

The salary growth is not really exceed 10 to 15% ,… so your PERFECT Link Ninja has absolutely no career path. The only possible one is to stop him generating links but managing junior team members in doing that or managing a vendor SEO company in link building. Since he is the 100% best Link Ninja, he is not going to be happy with anyone’s performance – inferior to his. This results in him not doing the job he is good at – link building, but having to manage inferior link builders. This will give him the feeling his staff is mediocre and that his employer does not invest enough in the SEO Link Building Team.

Here is the point where you lose your Link Ninja – most likely to your competitor – who will use his experience in your industry…

Outsourced SEO

The percentage of SEO contract being renewed after an educated review is really very, very small. This is the result that since a SEO is so nice little item every web design company just adds to their list of services, and can be priced as much as the development of the whole web site, it is too tempting not to offer it. Anyone can call themselves a SEO Expert, and you need to know a great deal about the SEO itself to be able to choose a good one.

So how well will the Outsourced SEO work for you? The answer is really in the question itself. The more you know about the SEO, the better SEO company will you choose. Since you have decided to outsource the SEO, it is most likely you understand you do not have the skills to do it yourself. ON the other hand you need to know SEO really well to find a really good SEO company. A bit like a Catch 22 here isn’t it?

Imagine an accountancy practice hiring a .NET developer to develop an internal application. Will they interview him themselves? And ask for the code samples so that they can analyse them? The same applies with the SEO consultants. It is pointless to choose a SEO company yourself if you know nothing about the SEO yourself. If you do, you will determine what SEO company to work with based on the sales skills of their salesman! And that is in absolutely no relation to the quality of the SEO service you will receive.

So to Outsource SEO or not to Outsource SEO?

One way or the other, get someone who knows about SEO to help you interview the job candidates or potential service provider. You will save a lot of money on the long run. You can find a SEO Consultant for hire here.