SEO Consultant Ireland

The importance of blogging for business is pretty much undisputed at this stage. Even the worst ‘hard core conservative’ marketers do admit that the blog is one of the most powerful online marketing tools in existence today. The problem with blogs is that it is not easy to start, and it is even harder to keep it going. Here are a few tips on how to make your blog successful:

1. Blog about your work
Choose a blog topic, and a perspective to the topic that is closely related to your day to day work. You cannot really blog about what you do exactly, since it is quite likely going to reveal the company secrets. You need to find and angle or the perspective that will allow you to completely open and express yourself, in writing about the topic.

2. Make Blogging a Part of Your Work
To me able to continue publishing your blog post constantly, you need to allocate time for it. You need to schedule a time when you will not be distracted by your phone, email, instant messaging, Skype, colleague inviting you for a cup of coffee. Blogging for Business has to be treated as a serious business. If you allow blogging to be low on the list of your priorities, your blog will suffer from irregularity of posting. If you do not devote your time to it, it will most likely simply… wilt.

Business success is a blog killer!

If you business blog is not about your own business, you are likely to quit blogging quickly! I just noticed I did not post a single blog post to my blog for a full 10 days. I was simply too busy. Clients ringing, requesting, demanding,… and you just do not have the time. Well it is all wrong. You need to plan, and manage the changes the blogging brings:
1. Allocate the time required for blogging
2. Allocate the additional time (resources) required to manage the increase of the new business that came as a result of blogging
3. Make sure the increased volume of your primary work does not eat up the time you allocated for blogging initially!

The Content is The King! –

Everyone working in the search engine optimisation industry (SEO) is asking themselves the same question: Is onsite optimisation more important than the offsite optimisation today? Are those inbound links from other sites really crucial in determining the sites ranking? Should one invest his time to do the optimisation of the page itself at all if the ranking is determined by the number and the quality of the inbound links?

Here is a test to answer to the question:

1. Register a new domain name.
2. Install some blogging software on it.
3. Set up your blogging software so that is sends a PING to the search engines when a new post is published.
4. Setup and configure the XML Sitemap generation and automatic submission after a new post is published on a blog.
5. Setup the SEO optimisation of your blog posts page – Title, Meta, URL rewriting, H1, H2,…
6. Write your first article with a Title of your blog post as the phrase you want to rank high in Google. For the purpose of this test take an easy 4 or 5 word phrase.
7. Wait from a few minutes to a few days, make a search for the phrase that is a tile of your blog post.
8. If everything is done right – you should have your blog post listed on the No 1. In Google within a week of registering a domain.

Note: there isn’t a single inbound link to that domain at all, and jet it ranks on top of the search for the specific phrase.

Conclusion:

Inbound links are important for your web site search ranking. But inbound links, regardless of their quantity or their quality (importance of the sites linking to you, and text they link to you with) cannot replace the content on your site. The test above proves the opposite scenario – where there are absolutely none inbound links, and the content on a well optimised web page itself made the page to rank on top in the search engine for the relevant keyword.

The Content is The King!