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How to interview SEO people?

Hiring an SEO Manger, PPC Analyst, SEM Manager, Online Marketing Manager or a Digital Marketing Manager? For all those you are looking for someone who truly understands the SEO. More often than not the benefit is if a person is a hands on and ready to roll the sleeves up and get into the programming […]

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Performance Related Search Engine Optimization Service is very, very interesting business model. Let us compare it with the other forms of advertising. Pay Per Click (PPC) is the first one that comes to mind straight away. In the PPC model, you place your advertisements for free, and pay only when someone clicks on your advertisement. […]

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The Search Marketing is probably the most misused term in the marketing industry in general. At least 50% of the marketers use the term incorrectly! Why? Half of marketing people would define Search Marketing as buying paid search listings. The other half would with the paid listings within the search marketing realm include the natural […]

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Here is a short checklist for creating your online marketing budget. Print it and try to set a figure next to each of the activity listed below: Copywriting Web site copy Blog Press Releases Whitepaper Newsletter Link Building Related Industry Directory Geographical Directory (your Local, or your  target market’s Local) Link exchange with related sites […]

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First there was Marketing. Then they invented the Internet, Google, and the search engine optimization was born! Marketing people felt under the threat. Is SEO going to replace the need for marketing in general? Where we are today in the evolution of the online marketing is that the SEO is the key ingredient of most […]

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Any Business Plan has to include a Marketing Plan of some sort. For the Internet based businesses our Marketing Plan will most likely be one of the main sections. When it comes to writing the Online Marketing Budget, the whole list of problems start. Why is that? Pay Per Click Budget Online Marketing people will […]

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The PPC Market in Ireland is as the most industries hit hard in the last months. The bit price (CPC) for the huge range of keywords is just gone wild. The clicks are either Extremely expensive (CPC) That is a sign of many advertisers biding for the keyword they think is important for their business. […]

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The world of internet marketing is changing. Where are those banners from the ’90-ies? Google made a revolution with its AdWords pay per click programme that dominates the internet advertising market. No other competitor actually ever came close to the Google’s AdWords. The predictions for the future are further growth, in this booming industry. One […]

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Search Engine Marketing in Ireland is in fact almost exclusively Google Search Marketing, simply because Irish usage of the search engines is dominated by the Google.ie. Yahoo in particular and MSN have a far biggest clients share in US than in Ireland. This makes Irish search marketing market much simpler, since the web users are […]

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