November 27, 2009
by SEO Consultant (admin)
11 Comments
How to handle the SEO jobs? Irish companies are still not 100% sure if to have the SEO outsourced to the specialist SEO Company, or to hire SEO staff directly, and have them work onsite. The constant barrage from the … Continue reading
November 9, 2009
by SEO Consultant (admin)
0 comments
Performance Related Search Engine Optimization Service is very, very interesting business model. Let us compare it with the other forms of advertising. Pay Per Click (PPC) is the first one that comes to mind straight away. In the PPC model, … Continue reading
November 4, 2009
by SEO Consultant (admin)
4 Comments
The Search Marketing is probably the most misused term in the marketing industry in general. At least 50% of the marketers use the term incorrectly! Why? Half of marketing people would define Search Marketing as buying paid search listings. The … Continue reading
October 23, 2009
by SEO Consultant (admin)
2 Comments
Here is a short checklist for creating your online marketing budget. Print it and try to set a figure next to each of the activity listed below: Copywriting Web site copy Blog Press Releases Whitepaper Newsletter Link Building Related Industry … Continue reading
October 6, 2009
by SEO Consultant (admin)
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First there was Marketing. Then they invented the Internet, Google, and the search engine optimization was born! Marketing people felt under the threat. Is SEO going to replace the need for marketing in general? Where we are today in the … Continue reading
August 11, 2009
by SEO Consultant (admin)
1 Comment
Any Business Plan has to include a Marketing Plan of some sort. For the Internet based businesses our Marketing Plan will most likely be one of the main sections. When it comes to writing the Online Marketing Budget, the whole … Continue reading
February 19, 2009
by SEO Consultant (admin)
1 Comment
The PPC Market in Ireland is as the most industries hit hard in the last months. The bit price (CPC) for the huge range of keywords is just gone wild. The clicks are either Extremely expensive (CPC) That is a … Continue reading
November 17, 2008
by SEO Consultant (admin)
5 Comments
The world of internet marketing is changing. Where are those banners from the ’90-ies? Google made a revolution with its AdWords pay per click programme that dominates the internet advertising market. No other competitor actually ever came close to the … Continue reading
October 5, 2008
by SEO Consultant (admin)
1 Comment
Search Engine Marketing in Ireland is in fact almost exclusively Google Search Marketing, simply because Irish usage of the search engines is dominated by the Google.ie. Yahoo in particular and MSN have a far biggest clients share in US than … Continue reading
September 23, 2008
by SEO Consultant (admin)
0 comments
If you had enough of reading about SEO, that is supposed to be so simple and easy, and jet somehow does not happen with YOUR site, here is an easy way out! The PPC World of Google AdWords. Here is … Continue reading