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There are three basic stands you can chose when it comes to Online Marketing. I don’t care about the Web! You can simply chose to ignore it. Here are the reasons for it: Your target market might not the using the Internet. Your product or a service might not be applicable to be advertised online. […]

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To make sure the search results are relevant and SPAM clean Google doesn’t rank well two web sites that contain the same content. This is to prevent the search results for a term being a copy of one another. Google wants to present a variety of the most relevant results – not copies of even […]

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As in fishing the search engine optimization is done before you see any results. Whatever you use to catch your fish you do need to make your gear wet before you will catch a single fish. In SEO you need to write your copy (bait), publish it to the search engines (sink it). If your […]

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“Growing up”, Google learned to understand the abbreviations. Today it knows that ‘SEO’ stands for ‘Search Engine Optimization’. You can see it in the search engine results pages where Google highlights the keyword you have made a search for in the text description it displays about your site. So if you make a search for […]

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Some three months ago I wrote the post about the speed of Google – defining a test on how long does Google really take to place a new web site high (first page) for the relevant search phrases. We all know that Google will fairly quickly display a web site high in the search engine […]

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Is your Content management System (CMS) search engine optimised (SEO)? Here is a short check list to help you answer the question: 1. URL Rewriting Long gone are the days where there was gibberish in the web addresses or the URLs. Funnily enough all content management systems still work with those long and complex URLs. […]

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There are two major approaches when optimising a web site for the search engine: 1. Low hanging fruit When a web site is being optimised for a search phrase that almost no other web site is optimised for (at least not intentionally) it is usually fairly easy to get super high ranking super fast. Take […]

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The definition of the Good Google Web Traffic: A good web traffic from Google search engine is the traffic of the visitors from from Google and found what they have been looking for on the web site. What this means is that the text in the search engine results page (SERP) that has represented the […]

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A few times the new page I would be optimising for Google, I would se the new page all of the sudden, completely unexpected, on the first page in Google during the weekend. I would be happy and start the celebrations only to find out that on Monday the web site is nowhere in the […]

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Online Marketing Budget: Search Engine Optimisation vs. Search Engine Marketing Any web site owner wants to get visitors on their web site. Therefore the web site owners are competing for the same visitors. There is a definite total number of people surfing the web. The number of web sites is growing relatively faster than the […]

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