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Online marketers around the globe (particularly in the UK) are increasingly turning to search marketing tactics. Fifty-five percent of respondents said they planned to raise spending on SEO, and 45% said the same of paid search. In addition, 31% of SEO and 32% of paid search users said they intended to maintain their budgets.

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“A picture says more than a thousand words.” – approach is used in the search engine optimization reporting a lot. All the SEO reporting tools and software draw nice visual graphics reports. Little green arrows for the keywords performing better in the last period, and the red arrows for the badly performing keywords. The graphs […]

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