Blog

Performance Related Search Engine Optimization Service is very, very interesting business model. Let us compare it with the other forms of advertising. Pay Per Click (PPC) is the first one that comes to mind straight away. In the PPC model, you place your advertisements for free, and pay only when someone clicks on your advertisement. […]

Read More

The Search Marketing is probably the most misused term in the marketing industry in general. At least 50% of the marketers use the term incorrectly! Why? Half of marketing people would define Search Marketing as buying paid search listings. The other half would with the paid listings within the search marketing realm include the natural […]

Read More

Despite an economic turndown, online advertising–and search marketing (SEM) in particular–is managing to keep its market intact, according to reports on Tuesday by an industry trade group and Wall Street analyst: IAB Internet Advertising Revenue Report Shows First Half of ’08 Up 15.2% From Same Period ’07. The following data highlights key first six-month revenue […]

Read More

The most common question I get is: How much does the search engine optimization cost? The cost of SEO is in most cases far greater than the majority of those who asked me imagined. For some reason there is a huge percentage of people who not only think but are convinced that they should be […]

Read More

If you had enough of reading about SEO, that is supposed to be so simple and easy, and jet somehow does not happen with YOUR site, here is an easy way out! The PPC World of Google AdWords. Here is the Table of Contents of the Whitepaper published earlier this year (see About section for […]

Read More

Online Marketing Budget: Search Engine Optimisation vs. Search Engine Marketing Any web site owner wants to get visitors on their web site. Therefore the web site owners are competing for the same visitors. There is a definite total number of people surfing the web. The number of web sites is growing relatively faster than the […]

Read More