Posts Tagged ‘SEO Guru’
100 Best SEO Blog Posts
Thursday, November 19, 2009 11:16 2 CommentsI just realised I actually published 99 Posts on the SEO Consultant blog. So this is the 100th blog post. I thought I should do something special here, like an ‘Anniversary’ or something similar. 100 blog posts is a milestone for a blog. Not the first and certainly not the last milestone. So this blog post with the really fancy title: 100 Best SEO Blog Posts, isn’t really a list of the best SEO related blog posts. It is the 100 SEO blog posts that I wrote and published. Good or bad – you can judge yourself!
So here is the list of the 100 Best Blog Posts:
Are the Right People on Your Marketing Team?
Internet Marketing Strategy: Content
Senior Manager of Emerging Media Marketing
Social Media Marketing – How to start?
Facebook has 200 million active users
Twitter and European Elections in Dublin South
Search Engine Optimization spend is on the rise
Irish Internet Association Congress 2009
Social Networks will waste your time – if not used properly!
You Oughta Know Inbound Marketing
Recession is bad for Internet Traffic
Unique Web Content equals High Ranking in Google
Recession in the Irish PPC Market
Link Building is like Sailing!
Understanding your web site visitors
Search Engine Optimization is like Fishing
Search Engine Optimization is like….
Google Analytics Custom Reporting
Search Phrase in the Domain Name
Internet Advertising Revenue 2008
Search Engine Marketing in Ireland
Search Engine Optimization Cost
Doodle 4 Google by Google Ireland
Ireland Search Engine Marketing Report 2008
How Does SEO Fall Into Your Company
BLOG = Better Listings On Google
To Outsource SEO or not to Outsource SEO?
Outsourcing your web site SEO Service?
Driving traffic with inbound links
Alan Shortall & SEO Consultant
SEO Consultant first in Google Chrome
Google Chrome Browser is here!
Google doesn’t like Ciul as a Search Engine!
Blogging is a way of building the inbound links
Invert Pyramid – Writing for the Web
KeywordSpy – The Ultimate Competitor Intelligence Tool
Google PageRank (PR) Update – SEO Consultant down to PR 4
SEO Consultant is 4 months old today!
SEO: To Outsource or Not to Outsource?
Google Webmaster Tools – Visual Ranking Reporting
Irish Google speaks American English
Free SEO Tools: Stompernet Site Seer
SEO Budget? How much does it all cost?
Google Webmaster Tools the Judge of Google.ie Speed Test
Google Experimental Labs > Experimental Search
Dynamic MetaTags, Dynamic Title, URL Rewriting, H1, H2,… are all a MUST HAVE for any CMS today.
Google Webmaster Tools Gadgets Bug
There is no such thing as Bad Web Traffic!
Good Google Web Traffic and Bad Google Web Traffic
Google is showing different search results during weekends!
WordPress as a SEO Springboard
Search Engine Optimisation vs. Search Engine Marketing
Google: Search Engine Optimization
22 hours later – SEO Consultant in Google index!
Search Engine Optimisation (SEO) Reports
Cheap SEO
Thursday, September 3, 2009 13:36 1 CommentYes there is a cheap SEO. Actually there is plenty of cheap SEO around. The question is what are your exact needs and expectations – will the cheap SEO do for you?
Let’s start from the beginning. Most of the smaller companies try to do SEO themselves. Somewhere between the marketing and the IT, there is this SEO task, bounced frequently in between. Like a hot potato. No one is really sure what to do, and has absolutely no time for it. So after the initial internal effort that did not result in the desired changes in your ranking here are two avenues:
a) Keep SEO in house
b) Hire a SEO company
We all want cheap SEO so the obvious choice is to keep your SEO tasks in house. You will need:
SEO Training – do not expect to have a SEO knowledge in the company that never did any SEO.
SEO Tools – As you would buy tools for any other tasks, you will need a budget for a list of tools. IBP, WebCEO, iSnare, and similar will each help you do a task.
Links Purchase – Yahoo at $299 is where you start and Best of the web and similar is where you continue spending.
That was a cheap SEO option. Now add the time you or your staff will spend on it, and get the real cost, of our all of the sudden not so cheap SEO!
Outsource your SEO – bring in the professionals
It might seem expensive at first, but anyone who have tried to do SEO internally will understand that outsourced SEO is actually a truly cheap SEO.
Most of the SEO provides fall into the following three groups:
Marketing Agencies (€10,000 per month)
Their marketing experience is usually the biggest, but might not really be related to online marketing at all. Double check their online experience and if they actually have SEO staff internally or are just outsourcing the SEO tasks to external freelancers. Their price range cuts off start-ups and small companies.
SEO Companies (€1,000 to €10,000 per month)
Those are usually companies who had an extremely good SEO guru, who trained a team around him. They will in general do more for you than the big companies, since the founder / owner is still doing SEO or at least training SEO internal staff. There is a pride involved, and those companies will show off with the high rankings of your (clients) site (free PR!).
SEO Professionals (€500 to €1,500 per month)
Mostly students and ex web developers in that price range of cheap SEO. Do not rule them out since some of them will generate good results. The general rule is that the smaller your SEO provider is the more will you have to ask about the relevant experience and RESULTS in similar or same geographical markets and industries.
Ask for results, ask for references and ask for their plan of action.
When you compare the cost of in house SEO and outsourced SEO – what one would you call The Cheap SEO?
SEO Proposal
Thursday, September 25, 2008 15:47 1 CommentThe majority of the SEO consultants have started doing SEO for their own site. After the initial SEO success they offer the SEO services to the ‘Friends and Family’ – the people they know. If that goes well after a few projects, the larger clients start lining up. The real legal entity gets established to invoice those larger customers – A SEO Consultancy. Good word travels fast – especially in the SEO world since the SEO people are extremely well connected since the social bookmarking and networking is the part of the SEO service itself.
If you are good professional SEO expert sooner rather then later an upfront description of the work you will perform for the client, will not be as it was in the start when it sounded like:
- I’ll get you on the first page of Google!
Than as you learned more about the SEO yourself (on the clients web sites!):
- I’ll get you on the first page in Google for many relevant phrases!
If you are a good SEO Guru, you will start taking larger and larger SEO projects. The bigger the budget the more paperwork is involved so SEO Proposal will have to evolve with the budget increases as well.
The general rule of thumb is the following:
1. No SEO Proposal should be shorter than one page. Write about yourself If you have nothing else to put in it.
2. In general, a two page SEO Proposal should be your starting size and from then on…
3. Your SEO Proposal should contain half of the page for each average monthly salary in your country.
4. Corporate clients expect a corporate communication and branding style so your SEO Proposal will start with a lot of your own branding, and end up with your accreditations and customer references.
Remember that sending the inappropriate type of a SEO Proposal to the wrong type of the recipient will most likely be a waste of your time. You simply need to understand what to send whom to. A start up where the managing director is also answering the phone, sill not have time to read your 25 page brochure-ware proposal. He has no time for that. He needs to know just- How much, and what do we get? Sending a short two pager to a global corporate will result in them asking for more and that only if they are really interested about you. They are used to their corporate way of communications, and will expect your SEO Proposal almost as the proper full blown tender.