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		<title>Invert Pyramid – Writing for the Web</title>
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		<description><![CDATA[The rule in online publishing is to put your main thought at the very beginning of the article. The title is what gets read first. It acts as a filter. Poor title – lost visitor. The subtitle is the second &#8230; <a href="http://www.seoconsultant.ie/invert-pyramid-%e2%80%93-writing-for-the-web/59/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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