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How to interview SEO people?

Hiring an SEO Manger, PPC Analyst, SEM Manager, Online Marketing Manager or a Digital Marketing Manager? For all those you are looking for someone who truly understands the SEO. More often than not the benefit is if a person is a hands on and ready to roll the sleeves up and get into the programming […]

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Matt Cutts was funny today. He had a show in Google’s office in Dublin in front of the strange crowd assembled by Dublin Chamber of Commerce. Matt is used to speak to the people who do not know much about SEO, but from the reaction from the crowd, I am not so sure how well […]

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Performance Related Search Engine Optimization Service is very, very interesting business model. Let us compare it with the other forms of advertising. Pay Per Click (PPC) is the first one that comes to mind straight away. In the PPC model, you place your advertisements for free, and pay only when someone clicks on your advertisement. […]

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The Search Marketing is probably the most misused term in the marketing industry in general. At least 50% of the marketers use the term incorrectly! Why? Half of marketing people would define Search Marketing as buying paid search listings. The other half would with the paid listings within the search marketing realm include the natural […]

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Where to host a web site? What hosting company? What country to host a web site? What hosting platform to choose? Microsoft Hosting? Linux Hosting? What hosting package to choose? What optional add-ons like backup, secure server, domain name,. …. do I need? All those are the questions you will need to answer when you […]

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How to plan, start and organise your Social Media Marketing? To market yourself you can use a number of online tools. Here are just the main ones: 1. Your web site 2. Your blog 3. Twitter 4. LinkedIN 5. Facebook The list is endless. What will work for you might not be the best for […]

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Online marketers around the globe (particularly in the UK) are increasingly turning to search marketing tactics. Fifty-five percent of respondents said they planned to raise spending on SEO, and 45% said the same of paid search. In addition, 31% of SEO and 32% of paid search users said they intended to maintain their budgets.

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To make sure the search results are relevant and SPAM clean Google doesn’t rank well two web sites that contain the same content. This is to prevent the search results for a term being a copy of one another. Google wants to present a variety of the most relevant results – not copies of even […]

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The PPC Market in Ireland is as the most industries hit hard in the last months. The bit price (CPC) for the huge range of keywords is just gone wild. The clicks are either Extremely expensive (CPC) That is a sign of many advertisers biding for the keyword they think is important for their business. […]

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Link building is usually considered as a part of the search engine optimization. The reason for it is that the search engines value links pointing to a web site. The text used to generate a link is called the Anchor Text, and the search engines associate your site with the keywords used in the links […]

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