SEO Consultant Ireland

To make sure the search results are relevant and SPAM clean Google doesn’t rank well two web sites that contain the same content. This is to prevent the search results for a term being a copy of one another. Google wants to present a variety of the most relevant results – not copies of even the most relevant.

To achieve this Google, and any other search engine for that matter has to make sure it does not contain more than one copy of the same site in its index. Bear in mind that the different images and different colours and font styles mean nothing to Google since Google is a text search engine. The fact that the web site can look completely different to the visitor means nothing to the search engine as long as the text on the pages is the same.

http://www.copyscape.com is a search engine that is looking for the sites that are similar to yours. It is actually connection to the Google API to find duplicates. If you feel you have a problem ranking your site it is worth checking if there is another copy on the web.

Why is my web site copied?

Web traffic has a value. Web traffic can be monetised. Google AdSense is one of the simplest ways to do it. IF you have a web site with visitors, Google will gladly become your partner and serve the ads from their Google AdWords customers on your pages.

The content of the page is the key of acquiring the web site traffic from the natural results in the search engines. This is why people copy your content to publish it to their own web site. Is it legal? Absolutely not. Does it hurt your web site ranking – in most cases yes. Should yo be doing something about it – yes if you intend to rank your website content high in the search engine results pages.

SEO Consultant (we) also provide the service of managing the duplicate content issues for the clients. Contact us and we can help you if your content gets copied.

The most important tool for any online marketer is the log analyser. It reads your web site log files and generated various reports to present the data in the user readable and understandable value. Younger online marketers, probably don’t even know what the log analyser stands for, since Google bought Urchin, and made it free and publicly available in its online incarnations as Google Web Analytics. It the ‘Learn From the Best’ fashion Yahoo bought IndexTools some 6 months ago, an today announced the availability of Yahoo Web Analytics.

Yahoo has a bit strange ‘Go To Market’ strategy in letting only a limited number of users to it. Their message printed between the lines is that if you become an advertiser with the Yahoo Search Marketing – ‘apt’.

And this is where Yahoo got it all wrong and missed a huge opportunity. Yahoo is here just chasing the direct revenue, with giving a free Yahoo Web Analytics to those who pay for advertising in their channel. What they should have done instead is to use the same carrot on the stick approach and give it free to the publishers of their ads. It would widen their ads network and made it more interesting to the advertisers.

But then again, Google with its the largest online advertising channel AdWords, is giving Google Analytics for free to anyone? Yahoo should have a much better product to create a compelling reason to switch.

While talking to the Search Engine Optimisiation (SEO) providers, here are the few tips that will help you find the SEO company that is right for you. And your web site.

RED FALGS while choosing the SEO SERVIES! The following is the list of things to avoid at all costs in order of importance.

1. Getting involved with a SEO company based on the nice email you just got in your mailbox, that has a report about your site linked and a nice thumbnail screenshot of your front page is going to get you as much good to your business as getting involved with any other SPAM email your get every day.
2. We can rank you on top for the single word phrase of your choice. – when a SEO service company offers you something that sounds just too good, it probably is – just too good to be true. Do not expect to get on top of the search for any commonly used English word. Web sites that get that high have a team of SEO gurus working in house and managing a number of external SEO service providers.
3. Guaranteeing anything in SEO is just childish. It is rally easy to invest in the marketing with a tangible and measurable results. Unfortunately you cannot ‘Purchase SEO by Units’. Traditional marketing formulas do not work here. It is not back page of the Sunday Times, or the supplement in the magazine printed in X colors, on X pages in X copies. When a SEO service provider gives you guarantees of their future achievement, that is a almost certain guarantee you will not renew their contract!
4. Your SEO company is not going to tell you what are they going to do? Run away! It would be nice to just outsource your SEO Service to a vendor and forget about it, wouldn’t it? There are several layers if issues there. First is that your newly acquired traffic might simply disappear when you stop paying. Second is that you might even be penalised by Google for the actions of your SEO Service provider, and your site banned from the Google index for a long time.

SEO Service is many different tasks, and not all web sites necessarily need all of them. Also different SEO companies offer a different SEO services that in some cases do not overlap even marginally. Every SEO company will try to sell you the service they have on offer. Find a SEO company that sells the SEO service you want and need.

Do not talk to the sales people. As with any vendor, you need to talk to the people who will do the work for you or their management. Not the sales people. The sales guy you might spend an hour talking to might have been selling cars yesterday, and learned what SEO stands for yesterday.

SEO Consultant first in Google Chrome!

It took about 6 months from the web site launch to get it to the first position in Google for ‘pages in Ireland’.

Just looking at the Google Analytics of one of my sites and found Under the Traffic Sources in the Referring Sites the site called Cuil. That made me thinking, why doesn’t Google display Cuil under the Search Engines in the Traffic Source where it belongs? Is it just that Google doesn’t really like Cuil?

Check your web log analyser and you will see the same!

The latest Google Page Rank (PR) update ‘downgraded’ the SEO Consultant Blog to Google PageRank 4 from the Google PageRank 5.

The number of displayed back links in Google dropped to 250 inbound link to the SEO Consultant web site.

Impact in the web traffic? None.

Not even from the web traffic from the Google itself.

The web site SEO Consultant is 4 months old today. Just a short recap of the achievements:

1. Google PR 5
2. Listed 4th for the keyword SEO (http://www.google.ie/search?q=seo)

Err,… nothing else really!

Analysing a large an numerical data is much easier if displayed in graphs that highlight the important data. The use of images and colors enables us to see much more than just looking into the raw tables with just numbers.

An Image tells a thousand words.

Imagine is you could look into your Google Webmaster Tools data in some Visual Ranking Reporting Tool as opposed to the boring and hard to grasp numerical tables?

Every SEO professional is asking himself the same questions:

Where is my site ranked in Google for a keyword?
Is my ranking going up or down?
What keywords do I show up for in Google, and is my ranking increasing or decreasing trough time?

Wouldn’t it be nice if we could have our data presented in such way in Google Webmaster Tools?

The vast majority of the web sites have almost no traffic at all. How about yours?

Almost anyone who sad published a web site realised after the hype in the office quietened, that there is something missing. There was no visitors to the web site. You learned to be patient, and have been watching the web logs, but time is passing and there is still just a ‘flat line’ A few visitors, mostly from your own IP. When a first referral from a search engine showed up, it gave you hope, but in reality the keyword used was you domain name. Months pass by and still nothing really. No visitors, and a spider visiting a home page and a few more pages only, once in a week or a month.

Then you realise, I need to do something to bring this visitors to my site. SEO is the magic word there. Let’s invest in it, but…

How much does SEO cost?

I have been asked that question a million times so far. And still there is no definite answer, but here is the sentence that made me thinking today:

The budget for marketing a site in the first month should be equal to the budget for building the site in the first place.

To anyone who has just purchased a new web site this is most likely shocking to say at least. You have paid through the roof for the web site, and now you need t spend as much into online marketing of it. And all that in the first month only? What happens the next month, and any other month later on?!

SEO is Expensive

Paying a few dollars per inbound link to a company in Asia is cheap. And every day you receive an offer for such services in your inbox. Just check your SPAM or Junk folders. Will that bring you any good (visitors). Quite unlikely.

SEO is Time Consuming

A SEO Consultant will most likely have to rewrite the majority of the content on the site. In some cases the whole site (code) will have to be replaced by something the search engines can read and understand. The top SEO Consultants will if at all possible look into replacing the whole web site with a completely new one. The look and feel will be the same, the content will be retained, and a lot of new one added (in most cases), but the code will be completely replaced in the end product.

Is SEO for You?

SEO is not for everyone. That is the fact. SEO is a viable investment to any web site owner who will make a return on investment from the direct on indirect sales from the traffic on the web site.

What is your SEO Budget?

In the article: Good Google Web Traffic – Bad Google Web Traffic I defined some web traffic as ‘Bad’. The fact is that in most online businesses there is the traffic that the business will profit from and there is that ‘other’ web traffic.

The relevancy plays the crucial role. If the visitors are brought to the web site that does not provide them with what they come to find on the web site, they will leave. If they leave from the same page they have landed on – there is no benefit to the business from such a visitors. The only way such visitors could contribute to the business is to click on the advertisement on your web site. But that’s a whole different story…

The point is that having thousands of visitors on the web site is worthless if those visitors ended up on the web site ‘by mistake’. It is extremely important when purchasing the advertisement on a web site to analyze the traffic, and see where and how is this traffic ending up on a web site that is being evaluated. It is not only important to check if it is ranked high for the relevant terms, but to check the figures from the competition, and try to find out if it is ranked high for unrelated search terms – and gaining a huge traffic from such unrelated search terms. It seems like an impossible task, but a number of search engine ranking tools can help to achieve the task fairly quickly.