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Most of the software publishers who did not think of search engine optimisation (SEO) while developing their content management systems (CMS) do not do really well today. On the other hand the open source CMS’es actually drove the SEO enhancements development. Open source code contributors, the users of those CMS’es understood that with no SEO […]

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If your content is good, people will link to it from their websites. The more links to your site (‘I Like’ from Facebook remember) the higher will Google rank your site in its search results. Google is utilising this social aspect of the web, and have done so long before the term Social Media was […]

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Here is a short checklist for creating your online marketing budget. Print it and try to set a figure next to each of the activity listed below: Copywriting Web site copy Blog Press Releases Whitepaper Newsletter Link Building Related Industry Directory Geographical Directory (your Local, or your  target market’s Local) Link exchange with related sites […]

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Looking for an SEO Expert? Or are you a SEO Expert yourself? Not? Well everyone else seems to be? So what’s wrong with you? In reality, everyone calls themselves a SEO Expert nowadays. There are no credentials required really. Most of us think that there is no experience really required. Kind of – you get […]

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How to plan, start and organise your Social Media Marketing? To market yourself you can use a number of online tools. Here are just the main ones: 1. Your web site 2. Your blog 3. Twitter 4. LinkedIN 5. Facebook The list is endless. What will work for you might not be the best for […]

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Blogging is the extension of a company marketing department or a public relations department. There certainly is a need for a dedicated resource to mange not only the company blog, but the whole plethora of the social media sites and online networks. How to structure and organise your company blogging? Create a new position. Call […]

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