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Web Analytics is not for measuring unique visitors to the web site

The single biggest mistake companies do is running web traffic analytics without a purpose. We record tons of data. And yet our data collected (Business intelligence) has very little impact on the business in terms of action taken by company leaders. Almost always we dive into the ocean of data first. We never ask ourselves […]

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SEO Manager Are you an SEO guru? Do your friends make fun of you for working on the Internet? Do phrases like “Link Building” & “Optimisation” turn you on? Paddy Power has the answer for you. Well, the answer to some of your problems. Clearly you have issues. We’re looking to hire a SEO expert […]

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The most important tool for any online marketer is the log analyser. It reads your web site log files and generated various reports to present the data in the user readable and understandable value. Younger online marketers, probably don’t even know what the log analyser stands for, since Google bought Urchin, and made it free […]

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If you had enough of reading about SEO, that is supposed to be so simple and easy, and jet somehow does not happen with YOUR site, here is an easy way out! The PPC World of Google AdWords. Here is the Table of Contents of the Whitepaper published earlier this year (see About section for […]

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