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When you manage to capture your web site visitors, understanding how you did it is extremely important to base your future efforts on how to grow your web site traffic. Here are the basic questions you need to answer for each of your visitors: Where did he came from? What search phrase he used? Where […]

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The mystery around the search engine optimization is slowly disappearing, but the large proportion of the online marketing people are still not quite sure what exactly the search engine optimization is. There are still people who are 100% hooked in the META Tags (and meta tags only!). There is a lot of people who still […]

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Wordtracker: People use different words when they search for your products online. Use these ‘keywords’ in your website copy and people will find your site when they search. Sounds simple this Keyword Analysis, doesn’t it? But in the reality this is it. You need to use the words you want to be found for on […]

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Google introduced Custom Reporting (beta) to the Google Analytics. Here is what Google says about the new Custom Reporting: Design a custom report to display the dimensions and metrics you want to analyze. For example, you can build custom reports to help answer questions like: • How are my keywords performing in different countries? • […]

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The most important tool for any online marketer is the log analyser. It reads your web site log files and generated various reports to present the data in the user readable and understandable value. Younger online marketers, probably don’t even know what the log analyser stands for, since Google bought Urchin, and made it free […]

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The majority of the SEO consultants have started doing SEO for their own site. After the initial SEO success they offer the SEO services to the ‘Friends and Family’ – the people they know. If that goes well after a few projects, the larger clients start lining up. The real legal entity gets established to […]

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If you had enough of reading about SEO, that is supposed to be so simple and easy, and jet somehow does not happen with YOUR site, here is an easy way out! The PPC World of Google AdWords. Here is the Table of Contents of the Whitepaper published earlier this year (see About section for […]

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With the SEO staff there is always a dilemma, if to put them in the IT or the Marketing department. Unfortunately that is the one that does not really have the right answer. SEO should not really be neither with the IT nor Marketing. SEO staff need to be in between those two, probably reporting […]

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An interesting question posted in the LinkedIN Answers by Tim Van Der Stek: Is there money to be made by posting links of other websites on your own website? Do you need a middle man to accomplish something like this? How can you find out the going rates? And my LinkedIn Answer: Google will not […]

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SEO Consultant first in Google Chrome! It took about 6 months from the web site launch to get it to the first position in Google for ‘pages in Ireland’.

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