To make sure the search results are relevant and SPAM clean Google doesn’t rank well two web sites that contain the same content. This is to prevent the search results for a term being a copy of one another. Google wants to present a variety of the most relevant results – not copies of even the most relevant.
To achieve this Google, and any other search engine for that matter has to make sure it does not contain more than one copy of the same site in its index. Bear in mind that the different images and different colours and font styles mean nothing to Google since Google is a text search engine. The fact that the web site can look completely different to the visitor means nothing to the search engine as long as the text on the pages is the same.
http://www.copyscape.com is a search engine that is looking for the sites that are similar to yours. It is actually connection to the Google API to find duplicates. If you feel you have a problem ranking your site it is worth checking if there is another copy on the web.
Why is my web site copied?
Web traffic has a value. Web traffic can be monetised. Google AdSense is one of the simplest ways to do it. IF you have a web site with visitors, Google will gladly become your partner and serve the ads from their Google AdWords customers on your pages.
The content of the page is the key of acquiring the web site traffic from the natural results in the search engines. This is why people copy your content to publish it to their own web site. Is it legal? Absolutely not. Does it hurt your web site ranking – in most cases yes. Should yo be doing something about it – yes if you intend to rank your website content high in the search engine results pages.
SEO Consultant (we) also provide the service of managing the duplicate content issues for the clients. Contact us and we can help you if your content gets copied.
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