What is WordPress
WordPress is an free open source blogging platform. There are a quite a few free open source blogging platforms, but WordPress seems like the most popular and the most used. Everyone can contribute to the WordPress code. If there is a new ‘Look & Feel’ developed it is called a WordPress Theme. There are literally thousands of them available on the web today. If there is a functional update to the WordPress code it can be distributed as a WordPress Plugin. Anyone can download WordPress and any theme or plugin freely and use it for both personal and commercial use.
WordPress is easy
WordPress is designed so that no technical knowledge is required to install it and use it. It doesn’t even ask you to many stupid question during the install but what do you want to call your web site and what your email is. And most of us can answer that. The amount of the customization that is available is as well quite impressive, and the interface is intuitive. So really, anyone can use it.
WordPress is constantly upgraded
The last WordPress update made available is about two weeks ago only. It gets better and better every few weeks. The amount of plugins growing exponentially as well, so it is unlikely you will find a web site functionality that is not ‘developed’ before.
WordPress is a SEO Killer!
And here we get to the interesting part now. The applications of WordPress are really numerous even in the business use, not only as a blogging tool. Imagine the following scenario:
You are the used car salesman. You have a garage with 50 to 100 cars in it. 20 to 40 cars are sold each month and the same number of new ones come in. It is 21 century and you know you need to advertise on the Internet. Those lazy white collar people will not just walk in trough the front door. They will use the web to find their new car. What will they search for? What is the keyword they will type?
Car –to many results – all irrelevant.
Used cars – better but I am looking for a Saab!
Used cars Saab – good results, but it is the Automatic I am looking for
Used cars Saab automatic – ah, here we are… but let me try….
Used car Saab Automatic Black Leather 2l low mileage – Got it!
If you are a car salesman the only thing you need to sell that Saab is to place a link to the YOUR advertisement on the web that will display on top of the search for the exact phrase that describes that car. That is the buyer you want, you do not need his wife who has an idea about the Estate version!
Here is where WordPress comes into play. WordPress is a tool that can if set up properly and used properly place your advertisement on top of the exact search your buyers are looking for. You will get more relevant phone enquiries as well. There will be less:
Do you sell good Volvos?
And will be more like:
That Saab that you have advertised, the automatic 2 litre Petrol one. Do you still have it?
WordPress is a SEO springboard for almost any business.